Google AdWords Training Courses

Google AdWords Introduction


Google AdWords has become an essential element of any online marketing strategy, a true marketing phenomenon. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own webpage, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.

*** Please note that due to CoVid we are also teaching Zoom Training Courses. If you would like to know more about our Zoom training courses, please visit***

As simple as Google have made AdWords to manage, the sheer volume of businesses competing for prime keyword slots can be overwhelming, and with many employing in-house marketers to craft, price and place their advertisements the competition is now so fierce that it is imperative to learn some of the tips and tricks used by professionals before throwing away revenue on campaigns which will not drive traffic, let alone sales. Despite the fact that Google have made AdWords easy to manage, the right start is essential and the correct interpretation of initial results is imperative but armed with a clear list of dos and don’ts and some tips learned from the professionals you can revolutionise your marketing ROI.

This one day intensive workshop provides step-by-step instructions for those who have responsibility on a day to day basis for maintaining extensive Google AdWords campaigns. It will be of particular benefit to those who took over an existing account mid-campaign or for Marketing Managers who need an overview of the process. As well as a whistle-stop tour of the basics and a health check on your current activity, we will offer some handy insider tips known by relatively few AdWords users helping you increase your sales or reduce your costs; sometimes both.

Fantastic insight into Google adwords and analytic tools
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Duration: 1 day.

Price: £195.

Location: 21st Century Studios, St Albans, Hertfordshire. For security reasons, further details are only provided upon booking.

Times: 10.00am to 4.30pm.

Equipment: Our fully featured training room includes six top-of-the-range iMac computers configured to work in both Macintosh (OSX) and PC (Windows) modes, ensuring you the maximum familiarity with your chosen operating system.

Further assistance: Our FAQ page contains the answers to many common questions. Alternatively please call 07543 403616 to arrange to speak to our training manager.

Brilliant. Really enjoyed it and would thoroughly recommend it to others. It`s opened my eyes to the world of Google Adwords and I love it!

Bluefrog Ltd.
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  • Google overview & AdWords history
  • Identify strengths of current activity
  • Establish goals & timeframe


  • Search, partners, content, placement
  • Rotation & ad serving
  • Daily budget & Maximum CPC
  • Language & Location

The Real Deal

  • Keywords
  • Ad Text
  • Landing Pages

Keyword Types

  • Broad, phrase, exact
  • Negative keywords
  • Typos, plurals & combinations

Ad Text

  • Dynamic Keywords
  • Creative content
  • Testing & refining


  • Keyword tool
  • Website optimiser
  • Ads Diagnostic Tool

Maximise CTR

  • Content network
  • Tight ad groups
  • Focus on position

Analytics & Conversions

  • Data analysis
  • Reporting
  • KPI strategy
Very helpful, very tuned in to my needs. I will book onto the advanced course.

Style Coaching Institute.
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