21st Century New Media Ltd

SEO Keyword Research Training Course

SEO Keyword Research

Our SEO Keyword Research online course explores the world of SEO keywords and key phrases, with the specific goal of uncovering those specific phrases that most closely represent your business and it's products and services.

After years of using the internet, you may have gained the impression that 'keywords are king'. Well, that's not strictly true. Keywords (i.e. single words, like photography or football) usually fall into the 'fat head' category (yes, that's a real term) meaning that they are searched on so often, and they are so popular, that the chances of your website appearing in a search of those words is very slim indeed. In other words (and perhaps contrary to popular opinion) there's actually no point in optimising your website for any keywords at all.

Instead, it's the 'chunky-middle' and 'long-tail' (yes, also real terms) key phrases that you want to be looking for. Those short strings of words that accurately describe what you are promoting, marketing or selling. You are much more likely to appear in search results for these types of key phrases, as there is less competition. This is one of the golden rules of SEO.

But how do you find out what key phrases you should be using? Luckily, there are a number of online tools you can utilise during your process of 'key phrase discovery'. During this course module, we examine and demonstrate a number of these tools, which include:

  • Google Search - As you enter a search into Google, Google begins to offer you suggestions. These can be very pertinent to your choice of SEO keyword research phrases. We show you how to choose.
  • Google Related searches - The links at the bottom of Google's search indicate popular searches which relate to the search you placed. Again, we discuss the most appropriate for your business.
  • Google Ads - Keyword Planner - If you have a Google Ads account running in expert mode, you can use their Keyword Explorer tool to get some superb data for your SEO key phrases.
  • Moz Keyword Research Tool - A great keyword and key phrase research tool from those gurus of SEO at Moz (an account is required for 10 free queries a month).
  • Semrush Keyword Research - A very powerful tool from the well respected SEO company (account required for trial, followed by pricing plans).
  • ahrefs Keyword Explorer - Another useful SEO keyword research and key phrase discovery tool (account required for trial, followed by pricing plans).
  • Google Trends - a great (and free) tool for following and predicting trends.

In addition to using some of the above online services, there are also a number of browser plugins that can be very useful for SEO Keyword Research:

Google Chrome Extensions / Firefox Extensions & Add-ons

  • SeoQuake SEO extension by SeoQuake Team - Semrush are giants in the world of SEO, and their SeoQuake extension offers a wealth of instant data on your own and your competitors website SEO. The extension is free, and available for both Google Chrome and Firefox.
  • Detailed SEO Extension by detailed.com - A general SEO keyword research tool showing you page titles, heading tags, inbound and outbound links and descriptions of the currently active website you are viewing (free).
  • Keyword Surfer by surferseo.com - A clever little Chrome extension that displays similar key phrases to the one you searched for in Google, along with search volume and estimated traffic volumes (free).
  • Ubersuggest - SEO and Keyword Discovery by Ubersuggest - Similar to Keyword Surfer above, this extension also shows you the average CPC (cost per click) of your keyphrases i.e. what you would need to be paying to get your ad appearing on Google ads (limited searches).

There are many more Google Chrome and Firefox extensions available, both for SEO analysis and general marketing purposes as well. Visit Chrome Web Store and Firefox Browser Add-ons to discover more.

Customer Testimonials

Our training courses and services have been popular with corporates and small businesses alike. Here are a few customer comments...
  • Macmillan Education
    “All in all a very thorough run through the more advanced features of WordPress and a look at what can be achieved through the system.”

    Justin, Macmillan Education.

    Just Eat
    "The course was fantastic, as was the tutor. I have learnt a great deal and would most definitely recommend this course to others."

    Rachelle, Just Eat.

    UKTV Play
    "It was well paced and easy to follow without leaving you feeling overloaded. The tutor was happy to help with even the most simple of questions. I would recommend."

    Kate, UKTV.

  • Fujitsu
    “The day was brilliant, it was really helpful and informative, and it was great that my course was tailored to mine and my companies needs. I learnt a lot, Thank you very much.”

    Kelly, Fujitsu General Air Conditioning.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I'm very impressed by the knowledge of the trainer and the laid-back atmosphere."

    Sasha, The Open University.

    Hertsmere Borough Council
    "Really enlightening and inspiring and it highlighted how straightforward some things actually are when you have insight to how they are achieved."

    Corina, Hertsmere Borough Council.

  • Homebase
    “Really well run course with an excellent helpful tutor in Lewis. Would recommend to everyone! Thanks again!”

    Alex, Homebase.

    "A very knowledgeable trainer who managed to cram a lot of good information in two days. Pleasant facilitation."

    Mark, Safestore.

    BBC Worldwide
    "Facilities were very good; friendly staff, and excellent teaching. I definitely recommend this course."

    Catherine, BBC Worldwide.

  • Oaklands College
    “Good pace and we covered a lot in the session. Great teacher!!!”

    Kelli, Oaklands College.

    Central School of Speech & Drama
    "The tutor is able to present what seems to be quite complex subject into simple chunks of understandable topics. This is very good for a novice."

    Chau, Central School of Speech and Drama.

    Abingdon & Witney College
    "Many thanks, I have learnt a rather complicated process at the right pace and will use while in the work place. The tutor was very patient and knowledgeable."

    Emma, Abingdon & Witney College.

  • Lewisham College
    “The course was very good and covered everything I needed to know.”

    Alan, Lewisham College.

    Henley College
    "Great course, plenty of information and guidance to take back with me. Very knowledgeable tutor and loads of opportunity to ask questions."

    Robyn, The Henley College.

    Tring School
    "Great intro to lots of different aspects; lots to take away and try for myself."

    Milo, Tring School.

  • Beauchamps High School
    “The patient and knowledgeable tutor was extremely approachable and keen to meet our very varied requirements.”

    Kay, Beauchamps High School.

    Borders College
    "Good course covering a lot of the ground I expected it to and the pace was about right. I will be recommending you."

    Russell, Borders College.

    The Boys Brigade
    "I now have the confidence to install and create a wordpress website from scratch. I would highly recommend this course for anyone wanting to learn word press!!"

    Robert, The Boys' Brigade.

  • Cravenhill Publishing
    “Brilliant. Was able to answer all my questions easily so I could go away and complete the tasks my self. Amazing hosts. Learnt everything that was on the list provided. Am booking in for my next course asap!”

    Hannah, Cravenhill Publishing.

    Knebworth Primary School
    "Really informative, very well taught, excellent practical advice, extremely helpful. Thank you!"

    Jessica, Knebworth Primary School.

    JFS School
    "I found the course at the last minute, but I received valuable advice and information that I can use at School with my students to improve their grades."

    Simon, JFS.

  • Heathlands School
    “I really enjoyed the course. From knowing very little about Wordpress before, I now feel that all the knowledge I have gained today will allow me to update our website efficiently.”

    Chrissy, Heathlands School.

    International Bar Association
    "I very much enjoyed the course and felt I learned a great deal about a very big and very complex program."

    Edward, International Bar Association.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I’m very impressed by the knowledge of the trainer and the laid-back atmosphere.."

    Shasha, The Open University.

  • Eastbourne Borough Council
    “I learned a lot. The course was swiftly paced and kept my attention. I was a bit of a slow learner being totally new to the running of web sites!”

    Norman, Eastbourne Borough Council.

    Norfolk County Council
    "The course was very good and was very detailed. I would recommend it to other people and I have certainly learned a huge amount and it will help me in my work. Thank you."

    Stuart, Norfolk County Council.

    Endemol Sport
    "The course has opened my eyes. I would happily recommend to friends. Spot on!"

    Rob, Endemol Sport.

  • Milton Keynes Academy
    “Fantastic, exceeded my expectations. food and drinks were great. I will recommend 21 Century to anyone needing this form of training.”

    Neil, Milton Keynes Academy.

    Chelsea Football Club
    "Very helpful. Learnt enough to be able to go away and use the program by myself."

    Daniel, Chelsea Football Club.

    University of Bedfordshire
    "An excellent course – really thorough, well-explained and correctly pitched. The tutor was brilliant, very clear in his explanations and helpful during example work. I would highly recommend this course!"

    Hannah, University of Bedfordshire.

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