21st Century New Media Ltd

21st Century Digital Marketing Training Course

Digital Marketing Training Course

Our Digital Marketing Training Course fuses all of the major tried and tested methods of digital marketing into a specially constructed workflow designed to help you fully understand how to market and promote your business online.

Part business discovery, part technical training, our digital marketing course will take you through all of the main digital marketing techniques, with a specific focus on your business itself.

Taught live, online and on a one-to-one basis, our experienced trainer will discuss with you the various digital marketing techniques you can employ, and how you can weave SEO, competitor analysis, keyword research, email marketing, backlinks and the use of social media into a coherent marketing strategy that will ensure your business gets the exposure it deserves.

Our Digital Marketing Course begins with a detailed discussion of your business venture from a marketing perspective, during which we examine what products and/or services you are planning to sell, and the best way to represent and promote them via your website and social media channels. We examine your main competitors, looking at how successfully they promote their products and services, with a view to discovering your own specific niche and USP (Unique Selling Proposition) that will ensure you stand out against your competitors in the marketplace. Our social media module continues the discovery process, seeking to unveil how you can best utilise Facebook, Twitter, Instagram and some of the newer platforms to leverage your selling proposition.

Breaking off from our Digital Marketing course, we segue into our SEO course, with a specific focus on gathering the most relevant key phrases for you to use on your web pages and blog posts. Finding the right key phrases is crucial, as your web page titles and content should target these key phrases specifically in order to achieve 'organic' search listings. During this process we will uncover many 'long-tail' and 'chunky-middle' key phrases that can be used to support your website SEO. At this point, we usually begin constructing a 'sitemap' of the pages your website will contain, allocating the most pertinent key phases to the relevant pages, thereby building up a coherent structure for your website that will garner the best organic search rankings possible. We then move on to demonstrating exactly how and where to put these key phrases into your page titles, heading tags and content, as well as image file naming conventions, slug/url filenames, meta descriptions and other important SEO optimisations.

Returning to our Digital Marketing course, we discuss the importance of Email Marketing, with a specific focus on how to implement email subscription through your website using several WordPress plugins from Mailchimp. We also tour the Mailchimp service itself, looking at how to best build a subscriber mailing list. This is followed by our Blog Posts and Backlinks module, where we discuss the relevance of having a news or blog posts section on your website, and how the key phrases we compiled in our SEO course can best be injected into your blog posts. The importance of link building is also explained, plus some techniques on how to get the best backlinks for your business. A detailed look at how to wire your website into Google Analytics, plus a look at GA itself concludes this module.

Finally, we finish off with five modules each dedicated to social media, during which we invite specific experts on these platforms to explain how best to utilise them to promote your business venture.

Customer Testimonials

Our training courses and services have been popular with corporates and small businesses alike. Here are a few customer comments...
  • Macmillan Education
    “All in all a very thorough run through the more advanced features of WordPress and a look at what can be achieved through the system.”

    Justin, Macmillan Education.

    Just Eat
    "The course was fantastic, as was the tutor. I have learnt a great deal and would most definitely recommend this course to others."

    Rachelle, Just Eat.

    UKTV Play
    "It was well paced and easy to follow without leaving you feeling overloaded. The tutor was happy to help with even the most simple of questions. I would recommend."

    Kate, UKTV.

  • Fujitsu
    “The day was brilliant, it was really helpful and informative, and it was great that my course was tailored to mine and my companies needs. I learnt a lot, Thank you very much.”

    Kelly, Fujitsu General Air Conditioning.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I'm very impressed by the knowledge of the trainer and the laid-back atmosphere."

    Sasha, The Open University.

    Hertsmere Borough Council
    "Really enlightening and inspiring and it highlighted how straightforward some things actually are when you have insight to how they are achieved."

    Corina, Hertsmere Borough Council.

  • Homebase
    “Really well run course with an excellent helpful tutor in Lewis. Would recommend to everyone! Thanks again!”

    Alex, Homebase.

    "A very knowledgeable trainer who managed to cram a lot of good information in two days. Pleasant facilitation."

    Mark, Safestore.

    BBC Worldwide
    "Facilities were very good; friendly staff, and excellent teaching. I definitely recommend this course."

    Catherine, BBC Worldwide.

  • Oaklands College
    “Good pace and we covered a lot in the session. Great teacher!!!”

    Kelli, Oaklands College.

    Central School of Speech & Drama
    "The tutor is able to present what seems to be quite complex subject into simple chunks of understandable topics. This is very good for a novice."

    Chau, Central School of Speech and Drama.

    Abingdon & Witney College
    "Many thanks, I have learnt a rather complicated process at the right pace and will use while in the work place. The tutor was very patient and knowledgeable."

    Emma, Abingdon & Witney College.

  • Lewisham College
    “The course was very good and covered everything I needed to know.”

    Alan, Lewisham College.

    Henley College
    "Great course, plenty of information and guidance to take back with me. Very knowledgeable tutor and loads of opportunity to ask questions."

    Robyn, The Henley College.

    Tring School
    "Great intro to lots of different aspects; lots to take away and try for myself."

    Milo, Tring School.

  • Beauchamps High School
    “The patient and knowledgeable tutor was extremely approachable and keen to meet our very varied requirements.”

    Kay, Beauchamps High School.

    Borders College
    "Good course covering a lot of the ground I expected it to and the pace was about right. I will be recommending you."

    Russell, Borders College.

    The Boys Brigade
    "I now have the confidence to install and create a wordpress website from scratch. I would highly recommend this course for anyone wanting to learn word press!!"

    Robert, The Boys' Brigade.

  • Cravenhill Publishing
    “Brilliant. Was able to answer all my questions easily so I could go away and complete the tasks my self. Amazing hosts. Learnt everything that was on the list provided. Am booking in for my next course asap!”

    Hannah, Cravenhill Publishing.

    Knebworth Primary School
    "Really informative, very well taught, excellent practical advice, extremely helpful. Thank you!"

    Jessica, Knebworth Primary School.

    JFS School
    "I found the course at the last minute, but I received valuable advice and information that I can use at School with my students to improve their grades."

    Simon, JFS.

  • Heathlands School
    “I really enjoyed the course. From knowing very little about Wordpress before, I now feel that all the knowledge I have gained today will allow me to update our website efficiently.”

    Chrissy, Heathlands School.

    International Bar Association
    "I very much enjoyed the course and felt I learned a great deal about a very big and very complex program."

    Edward, International Bar Association.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I’m very impressed by the knowledge of the trainer and the laid-back atmosphere.."

    Shasha, The Open University.

  • Eastbourne Borough Council
    “I learned a lot. The course was swiftly paced and kept my attention. I was a bit of a slow learner being totally new to the running of web sites!”

    Norman, Eastbourne Borough Council.

    Norfolk County Council
    "The course was very good and was very detailed. I would recommend it to other people and I have certainly learned a huge amount and it will help me in my work. Thank you."

    Stuart, Norfolk County Council.

    Endemol Sport
    "The course has opened my eyes. I would happily recommend to friends. Spot on!"

    Rob, Endemol Sport.

  • Milton Keynes Academy
    “Fantastic, exceeded my expectations. food and drinks were great. I will recommend 21 Century to anyone needing this form of training.”

    Neil, Milton Keynes Academy.

    Chelsea Football Club
    "Very helpful. Learnt enough to be able to go away and use the program by myself."

    Daniel, Chelsea Football Club.

    University of Bedfordshire
    "An excellent course – really thorough, well-explained and correctly pitched. The tutor was brilliant, very clear in his explanations and helpful during example work. I would highly recommend this course!"

    Hannah, University of Bedfordshire.

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