The wild and wonderful world of Social Media is explored in our Digital Marketing Social Media Training Course, with a particular focus on what your competitors are already up to on Social Media.

In this course we ask the question: What approach are your competitors taking with their social media? Are they using it to attract new customers, or to build relationships with existing ones? Are they sharing internal news, their website blog posts, or sharing the news of others? Industry news perhaps? And is that news on or off-topic to their specific industry? Can you sense if there is any content marketing strategy at work, or are your competitors simply firing random content blindly in the hope of something happening, without knowing what that might be?

With these, and many more questions in mind, during this online course we will assist and advise you on how to build a Social Media strategy that stands the best chance of working against your competitors efforts, with customer engagement at the forefront of our goal.

Social Media Engagement

• We seek to discover which of your main competitors get the most post engagements, and why.
• We show you how to benchmark your competitors by their followers, reviews, likes and comments.
• We explore what are your customers 'pain points', and how these should best be addressed.
• We look at Social Media posts, and how these should reflect what a business does. Does each post have a CTA? A phone number, or web link?
• Are your competitors asking questions of their audience? It's a great way to build engagement!
• We look at all the major platforms during this process, including Facebook, Twitter, Instagram, YouTube and LinkedIn, amongst others.