21st Century New Media Ltd

Digital Marketing Email Marketing Training Course

Digital Marketing Email Marketing Training Course

Our Digital Marketing Email Marketing Training Course takes a deep dive into the process of email marketing, and how you can attract (and retain) your email newsletter subscribers.

One of the most wonderful things about email marketing is that it is so cheap to do! If you have already managed to accrue a list of subscribers (see more about this below) it is a remarkably cost-effective process to promote and market your products and services to them. In fact, in many cases, email marketing can cost you absolutely nothing but your time. In this online class, we cover all of the important aspects of email marketing, from how to attract and collect subscribers, how best to store their data, to the creation and mailing of attractive and exciting email newsletters that will encourage your subscribers to purchase your products and services. We also take a detailed look at GDPR (General Data Protection Regulation) to ensure that everything you do is compliant with the (relatively recent) laws regarding the use of personal data.

Attracting subscribers to your mailing list

There are a variety of ways of attracting new subscribers to your email mailing lists - the most obvious one is to ensure that you are displaying an attractive subscribe form on your website (with just a few fields requested, such as the persons name and email address) along with a well written, powerful and compelling CTA (Call to Action) message highlighting the benefits they can expect from subscribing to your newsletter. Taking this one step further, it is important to consider where on your website and how often this form should appear - in practice, the more clearly and repeatedly the form is displayed, the more subscribers you are likely to attract. Taken to the nth degree, many businesses also employ popups, small windows displaying subscribe forms which appear when the user does something (e.g. scrolls down, visits a new page, or moves their mouse over the address bar). These techniques have been shown to attract more subscribers (no matter how annoying some of them may be) and all of these methods are discussed, demonstrated and considered during this online class.

Another important issue to consider is your compliance with the General Data Protection Regulation (GDPR), the data protection laws that came into effect in May 2018 which require you to ask additional questions of your potential subscribers to ensure that you are GDPR compliant. Although originally an EU wide law, Brexit has not affected UK GDPR to any notable degree, and UK businesses can still face fines for non compliance. Again, during this class, we show you how to ensure that your subscriber forms are GDPR compliant.

Storing your subscribers data

Now here is where things may get a little tricky. Again, according to GDPR, if you store any personally identifiable data on your website, then you must account for it's purpose, whereabouts (i.e how and where you store it) it's security and so forth, plus you must allow your subscribers the ability to request that the data be removed, along with the acknowledgement that you have done so. This essentially means that you should consider carefully what customer data you are planning to collect, and how you are going to store it. We discuss this during the course, showing you the best solutions for collecting and storing your customer data in order to ensure that you are fully GDPR compliant.

Newsletters: Emailing your subscribers

With all of the technical stuff out of the way, it's time to get on and design some great looking newsletters! There are of course a number of ways to do this, from using a variety of WordPress plugins to create and send your newsletters, to using third-party services such as Mailchimp. We explain the pros and cons of all of these methods, along with exercises that will get you designing great looking newsletters in no time.

We also take a close look at the potential content of your newsletters, discussing the various news subjects and themes that are most likely to interest and engage your subscribers, and for this we draw extensively on our content creation and content marketing strategy courses.

Autoresponders, sales funnels and much more

It probably won't surprise you to know that creating mailing lists and sending newsletters is the tip of the iceberg when it comes to email marketing. A compete industry has sprung up in the area of Customer Relationship Management which means that your subscribers can be funnelled in a number of ways, taking them on a customer journey that can (and often does) lead to sales. Autoresponders can take care of your automatic messaging requirements, whilst other automated processes can take care of the legwork, leaving you free to continue to innovate and expand on your content creation and marketing ambitions. All of these areas are discussed and demonstrated during this email marketing course.

Customer Testimonials

Our training courses and services have been popular with corporates and small businesses alike. Here are a few customer comments...
  • Macmillan Education
    “All in all a very thorough run through the more advanced features of WordPress and a look at what can be achieved through the system.”

    Justin, Macmillan Education.

    Just Eat
    "The course was fantastic, as was the tutor. I have learnt a great deal and would most definitely recommend this course to others."

    Rachelle, Just Eat.

    UKTV Play
    "It was well paced and easy to follow without leaving you feeling overloaded. The tutor was happy to help with even the most simple of questions. I would recommend."

    Kate, UKTV.

  • Fujitsu
    “The day was brilliant, it was really helpful and informative, and it was great that my course was tailored to mine and my companies needs. I learnt a lot, Thank you very much.”

    Kelly, Fujitsu General Air Conditioning.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I'm very impressed by the knowledge of the trainer and the laid-back atmosphere."

    Sasha, The Open University.

    Hertsmere Borough Council
    "Really enlightening and inspiring and it highlighted how straightforward some things actually are when you have insight to how they are achieved."

    Corina, Hertsmere Borough Council.

  • Homebase
    “Really well run course with an excellent helpful tutor in Lewis. Would recommend to everyone! Thanks again!”

    Alex, Homebase.

    "A very knowledgeable trainer who managed to cram a lot of good information in two days. Pleasant facilitation."

    Mark, Safestore.

    BBC Worldwide
    "Facilities were very good; friendly staff, and excellent teaching. I definitely recommend this course."

    Catherine, BBC Worldwide.

  • Oaklands College
    “Good pace and we covered a lot in the session. Great teacher!!!”

    Kelli, Oaklands College.

    Central School of Speech & Drama
    "The tutor is able to present what seems to be quite complex subject into simple chunks of understandable topics. This is very good for a novice."

    Chau, Central School of Speech and Drama.

    Abingdon & Witney College
    "Many thanks, I have learnt a rather complicated process at the right pace and will use while in the work place. The tutor was very patient and knowledgeable."

    Emma, Abingdon & Witney College.

  • Lewisham College
    “The course was very good and covered everything I needed to know.”

    Alan, Lewisham College.

    Henley College
    "Great course, plenty of information and guidance to take back with me. Very knowledgeable tutor and loads of opportunity to ask questions."

    Robyn, The Henley College.

    Tring School
    "Great intro to lots of different aspects; lots to take away and try for myself."

    Milo, Tring School.

  • Beauchamps High School
    “The patient and knowledgeable tutor was extremely approachable and keen to meet our very varied requirements.”

    Kay, Beauchamps High School.

    Borders College
    "Good course covering a lot of the ground I expected it to and the pace was about right. I will be recommending you."

    Russell, Borders College.

    The Boys Brigade
    "I now have the confidence to install and create a wordpress website from scratch. I would highly recommend this course for anyone wanting to learn word press!!"

    Robert, The Boys' Brigade.

  • Cravenhill Publishing
    “Brilliant. Was able to answer all my questions easily so I could go away and complete the tasks my self. Amazing hosts. Learnt everything that was on the list provided. Am booking in for my next course asap!”

    Hannah, Cravenhill Publishing.

    Knebworth Primary School
    "Really informative, very well taught, excellent practical advice, extremely helpful. Thank you!"

    Jessica, Knebworth Primary School.

    JFS School
    "I found the course at the last minute, but I received valuable advice and information that I can use at School with my students to improve their grades."

    Simon, JFS.

  • Heathlands School
    “I really enjoyed the course. From knowing very little about Wordpress before, I now feel that all the knowledge I have gained today will allow me to update our website efficiently.”

    Chrissy, Heathlands School.

    International Bar Association
    "I very much enjoyed the course and felt I learned a great deal about a very big and very complex program."

    Edward, International Bar Association.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I’m very impressed by the knowledge of the trainer and the laid-back atmosphere.."

    Shasha, The Open University.

  • Eastbourne Borough Council
    “I learned a lot. The course was swiftly paced and kept my attention. I was a bit of a slow learner being totally new to the running of web sites!”

    Norman, Eastbourne Borough Council.

    Norfolk County Council
    "The course was very good and was very detailed. I would recommend it to other people and I have certainly learned a huge amount and it will help me in my work. Thank you."

    Stuart, Norfolk County Council.

    Endemol Sport
    "The course has opened my eyes. I would happily recommend to friends. Spot on!"

    Rob, Endemol Sport.

  • Milton Keynes Academy
    “Fantastic, exceeded my expectations. food and drinks were great. I will recommend 21 Century to anyone needing this form of training.”

    Neil, Milton Keynes Academy.

    Chelsea Football Club
    "Very helpful. Learnt enough to be able to go away and use the program by myself."

    Daniel, Chelsea Football Club.

    University of Bedfordshire
    "An excellent course – really thorough, well-explained and correctly pitched. The tutor was brilliant, very clear in his explanations and helpful during example work. I would highly recommend this course!"

    Hannah, University of Bedfordshire.

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