21st Century New Media Ltd

Digital Marketing Content Creation Training Course

Digital Marketing Content Creation Training Course

Our Digital Marketing Content Creation Training Course takes a deep dive into content creation, helping you decide on the most effective types of content to publish in order to promote your business.

We've all heard the adage "Content is King" (perhaps once too often), but it's a rather obvious statement to make in any case. Without something worthwhile to say, your website is unlikely to attract many visitors in the first place, and rarely repeat ones. So of course, it's important to get your content strategy right from the start.

But with a wealth of different digital media to choose from, it can be tricky to formulate the right content, and how to use these types of media to your best advantage. Our content creation class helps you address these and many more questions, including:

Text Content

  • Should your website and social media posts be text intense or light? Which will your audience respond to more favourably?
  • What specific subjects or themes should your text address? What are the top five subjects your customers like to discuss, or engage with most actively?
  • What are the relevant key-phrases for your industry, and how can these be best 'seeded' into your text content? (Our SEO Keyword Research class is helpful in this regard).
  • Do your customers have 'pain points' i.e. issues they are struggling with that your products and services can address?
  • How do your competitors write their text copy? Is it effective in engaging responses via social media or in their blog posts?

Image & Graphic Content

  • Does your business already have strong and appealing imagery it can use?
  • If not, are there types of images which can represent your business in abstract or metaphorical ways?
  • Can images be easily sourced, perhaps from free websites like Pixabay, or should stock image libraries such as Shutterstock, Dreamstime or iStockphotos be used?

Video Content

  • Are any of your competitors using video and YouTube in effective ways?
  • What types of videos work best for your industry? Tutorials? Product demonstrations? Interviews? Virals?
  • How easy would it be to create your own videos? Could you use some stock footage from somewhere like Storyblocks and add a voiceover, or would it be better to film something fresh and new?

With these three main types of media in mind, our content marketing strategy class branches out into examining your content marketing strategy as a whole, with a view to deciding which content creation techniques will work best for your business.

Customer Testimonials

Our training courses and services have been popular with corporates and small businesses alike. Here are a few customer comments...
  • Macmillan Education
    “All in all a very thorough run through the more advanced features of WordPress and a look at what can be achieved through the system.”

    Justin, Macmillan Education.

    Just Eat
    "The course was fantastic, as was the tutor. I have learnt a great deal and would most definitely recommend this course to others."

    Rachelle, Just Eat.

    UKTV Play
    "It was well paced and easy to follow without leaving you feeling overloaded. The tutor was happy to help with even the most simple of questions. I would recommend."

    Kate, UKTV.

  • Fujitsu
    “The day was brilliant, it was really helpful and informative, and it was great that my course was tailored to mine and my companies needs. I learnt a lot, Thank you very much.”

    Kelly, Fujitsu General Air Conditioning.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I'm very impressed by the knowledge of the trainer and the laid-back atmosphere."

    Sasha, The Open University.

    Hertsmere Borough Council
    "Really enlightening and inspiring and it highlighted how straightforward some things actually are when you have insight to how they are achieved."

    Corina, Hertsmere Borough Council.

  • Homebase
    “Really well run course with an excellent helpful tutor in Lewis. Would recommend to everyone! Thanks again!”

    Alex, Homebase.

    Safestore
    "A very knowledgeable trainer who managed to cram a lot of good information in two days. Pleasant facilitation."

    Mark, Safestore.

    BBC Worldwide
    "Facilities were very good; friendly staff, and excellent teaching. I definitely recommend this course."

    Catherine, BBC Worldwide.

  • Oaklands College
    “Good pace and we covered a lot in the session. Great teacher!!!”

    Kelli, Oaklands College.

    Central School of Speech & Drama
    "The tutor is able to present what seems to be quite complex subject into simple chunks of understandable topics. This is very good for a novice."

    Chau, Central School of Speech and Drama.

    Abingdon & Witney College
    "Many thanks, I have learnt a rather complicated process at the right pace and will use while in the work place. The tutor was very patient and knowledgeable."

    Emma, Abingdon & Witney College.

  • Lewisham College
    “The course was very good and covered everything I needed to know.”

    Alan, Lewisham College.

    Henley College
    "Great course, plenty of information and guidance to take back with me. Very knowledgeable tutor and loads of opportunity to ask questions."

    Robyn, The Henley College.

    Tring School
    "Great intro to lots of different aspects; lots to take away and try for myself."

    Milo, Tring School.

  • Beauchamps High School
    “The patient and knowledgeable tutor was extremely approachable and keen to meet our very varied requirements.”

    Kay, Beauchamps High School.

    Borders College
    "Good course covering a lot of the ground I expected it to and the pace was about right. I will be recommending you."

    Russell, Borders College.

    The Boys Brigade
    "I now have the confidence to install and create a wordpress website from scratch. I would highly recommend this course for anyone wanting to learn word press!!"

    Robert, The Boys' Brigade.

  • Cravenhill Publishing
    “Brilliant. Was able to answer all my questions easily so I could go away and complete the tasks my self. Amazing hosts. Learnt everything that was on the list provided. Am booking in for my next course asap!”

    Hannah, Cravenhill Publishing.

    Knebworth Primary School
    "Really informative, very well taught, excellent practical advice, extremely helpful. Thank you!"

    Jessica, Knebworth Primary School.

    JFS School
    "I found the course at the last minute, but I received valuable advice and information that I can use at School with my students to improve their grades."

    Simon, JFS.

  • Heathlands School
    “I really enjoyed the course. From knowing very little about Wordpress before, I now feel that all the knowledge I have gained today will allow me to update our website efficiently.”

    Chrissy, Heathlands School.

    International Bar Association
    "I very much enjoyed the course and felt I learned a great deal about a very big and very complex program."

    Edward, International Bar Association.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I’m very impressed by the knowledge of the trainer and the laid-back atmosphere.."

    Shasha, The Open University.

  • Eastbourne Borough Council
    “I learned a lot. The course was swiftly paced and kept my attention. I was a bit of a slow learner being totally new to the running of web sites!”

    Norman, Eastbourne Borough Council.

    Norfolk County Council
    "The course was very good and was very detailed. I would recommend it to other people and I have certainly learned a huge amount and it will help me in my work. Thank you."

    Stuart, Norfolk County Council.

    Endemol Sport
    "The course has opened my eyes. I would happily recommend to friends. Spot on!"

    Rob, Endemol Sport.

  • Milton Keynes Academy
    “Fantastic, exceeded my expectations. food and drinks were great. I will recommend 21 Century to anyone needing this form of training.”

    Neil, Milton Keynes Academy.

    Chelsea Football Club
    "Very helpful. Learnt enough to be able to go away and use the program by myself."

    Daniel, Chelsea Football Club.

    University of Bedfordshire
    "An excellent course – really thorough, well-explained and correctly pitched. The tutor was brilliant, very clear in his explanations and helpful during example work. I would highly recommend this course!"

    Hannah, University of Bedfordshire.

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