21st Century New Media Ltd

Digital Marketing Competitor Analysis Training Course

Digital Marketing Competitor Analysis Training Course

Our Digital Marketing Competitor Analysis Training Course takes you through the process of analysing your online competitors to better refine your online presence.

Although initially it may seem a lot like spying, it makes perfect sense to investigate what your competitors are doing online. Not only can you learn a lot from their approach, you will also gain insights about your own business from the way your competitors go about theirs, especially if they are an established brand who have had an online presence for some time.

Taking the time to thoroughly research your competitors and the various strategies they may employ for their online marketing is always a revealing process, and will help guide you in your own endeavours to establish your business as a unique entity of it's own. In our competitor analysis course, we aid you in this process, highlighting the aspects you need to consider to ensure that your business will stand out from the crowd, including:

  • Identifying your primary online competitors.
  • Identifying your secondary online competitors (i.e. those who may appeal to the same audience).
  • Analysing your competitors overall online presence (website, SEO, social media and PPC), and their strengths and weaknesses.
  • Does their website welcome their target audience? Or do they leave their audience to 'self-qualify'?
  • How informative and comprehensive is their website text? Is the font size readable?
  • How compelling and clear are their calls to action (CTA's)?
  • Is there some immediate clarity regarding the areas they serve i.e. where they are based, and where do they deliver to?
  • What about their policies? Do they have clear and simple terms of business clearly signposted?
  • Are there some solid examples of their credibility? Testimonials? Social proof?
  • Entry / landing pages. Are all of their website pages suitable as points of entry to the business?
  • Newsletter subscriptions: is there a clear benefit statement?
  • What type of company phone number is displayed? (Some people have cost fears around certain numbers).
  • Are Google local listings a factor?
  • Link profile: Is their website linked to by good, high authority websites and quality publications? (Use Moz Link Explorer below to discover these).
  • Do they understand their audience(s) and how to welcome them? Is it clear what their customers will get from them? How do they allay any fears that their customers may have?

Through the process of asking all of these questions (and more) we will help you to devise an integrated marketing strategy and content marketing campaign that will help build your link profile and increase your website traffic and customer engagement.

Online Competitor Analysis Tools

There are a number of online tools and platforms we use that specialise in competitor analysis, including:

  • Semrush - A popular and powerful online platform that helps you investigate how your competitors generate traffic.
  • Moz Link Explorer - Link metrics, including Page Authority and Domain Authority.
  • Similarweb.com - Another powerful tool that allows you to explore your competitors marketing strategies across multiple channels.
  • Smartsheet.com - Competitive analysis templates and work collaborative software.

Customer Testimonials

Our training courses and services have been popular with corporates and small businesses alike. Here are a few customer comments...
  • Macmillan Education
    “All in all a very thorough run through the more advanced features of WordPress and a look at what can be achieved through the system.”

    Justin, Macmillan Education.

    Just Eat
    "The course was fantastic, as was the tutor. I have learnt a great deal and would most definitely recommend this course to others."

    Rachelle, Just Eat.

    UKTV Play
    "It was well paced and easy to follow without leaving you feeling overloaded. The tutor was happy to help with even the most simple of questions. I would recommend."

    Kate, UKTV.

  • Fujitsu
    “The day was brilliant, it was really helpful and informative, and it was great that my course was tailored to mine and my companies needs. I learnt a lot, Thank you very much.”

    Kelly, Fujitsu General Air Conditioning.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I'm very impressed by the knowledge of the trainer and the laid-back atmosphere."

    Sasha, The Open University.

    Hertsmere Borough Council
    "Really enlightening and inspiring and it highlighted how straightforward some things actually are when you have insight to how they are achieved."

    Corina, Hertsmere Borough Council.

  • Homebase
    “Really well run course with an excellent helpful tutor in Lewis. Would recommend to everyone! Thanks again!”

    Alex, Homebase.

    "A very knowledgeable trainer who managed to cram a lot of good information in two days. Pleasant facilitation."

    Mark, Safestore.

    BBC Worldwide
    "Facilities were very good; friendly staff, and excellent teaching. I definitely recommend this course."

    Catherine, BBC Worldwide.

  • Oaklands College
    “Good pace and we covered a lot in the session. Great teacher!!!”

    Kelli, Oaklands College.

    Central School of Speech & Drama
    "The tutor is able to present what seems to be quite complex subject into simple chunks of understandable topics. This is very good for a novice."

    Chau, Central School of Speech and Drama.

    Abingdon & Witney College
    "Many thanks, I have learnt a rather complicated process at the right pace and will use while in the work place. The tutor was very patient and knowledgeable."

    Emma, Abingdon & Witney College.

  • Lewisham College
    “The course was very good and covered everything I needed to know.”

    Alan, Lewisham College.

    Henley College
    "Great course, plenty of information and guidance to take back with me. Very knowledgeable tutor and loads of opportunity to ask questions."

    Robyn, The Henley College.

    Tring School
    "Great intro to lots of different aspects; lots to take away and try for myself."

    Milo, Tring School.

  • Beauchamps High School
    “The patient and knowledgeable tutor was extremely approachable and keen to meet our very varied requirements.”

    Kay, Beauchamps High School.

    Borders College
    "Good course covering a lot of the ground I expected it to and the pace was about right. I will be recommending you."

    Russell, Borders College.

    The Boys Brigade
    "I now have the confidence to install and create a wordpress website from scratch. I would highly recommend this course for anyone wanting to learn word press!!"

    Robert, The Boys' Brigade.

  • Cravenhill Publishing
    “Brilliant. Was able to answer all my questions easily so I could go away and complete the tasks my self. Amazing hosts. Learnt everything that was on the list provided. Am booking in for my next course asap!”

    Hannah, Cravenhill Publishing.

    Knebworth Primary School
    "Really informative, very well taught, excellent practical advice, extremely helpful. Thank you!"

    Jessica, Knebworth Primary School.

    JFS School
    "I found the course at the last minute, but I received valuable advice and information that I can use at School with my students to improve their grades."

    Simon, JFS.

  • Heathlands School
    “I really enjoyed the course. From knowing very little about Wordpress before, I now feel that all the knowledge I have gained today will allow me to update our website efficiently.”

    Chrissy, Heathlands School.

    International Bar Association
    "I very much enjoyed the course and felt I learned a great deal about a very big and very complex program."

    Edward, International Bar Association.

    The Open University
    "I think the course has covered a extensive range of topics, which was what I hoped for. Overall, I’m very impressed by the knowledge of the trainer and the laid-back atmosphere.."

    Shasha, The Open University.

  • Eastbourne Borough Council
    “I learned a lot. The course was swiftly paced and kept my attention. I was a bit of a slow learner being totally new to the running of web sites!”

    Norman, Eastbourne Borough Council.

    Norfolk County Council
    "The course was very good and was very detailed. I would recommend it to other people and I have certainly learned a huge amount and it will help me in my work. Thank you."

    Stuart, Norfolk County Council.

    Endemol Sport
    "The course has opened my eyes. I would happily recommend to friends. Spot on!"

    Rob, Endemol Sport.

  • Milton Keynes Academy
    “Fantastic, exceeded my expectations. food and drinks were great. I will recommend 21 Century to anyone needing this form of training.”

    Neil, Milton Keynes Academy.

    Chelsea Football Club
    "Very helpful. Learnt enough to be able to go away and use the program by myself."

    Daniel, Chelsea Football Club.

    University of Bedfordshire
    "An excellent course – really thorough, well-explained and correctly pitched. The tutor was brilliant, very clear in his explanations and helpful during example work. I would highly recommend this course!"

    Hannah, University of Bedfordshire.

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