Our Digital Marketing Competitor Analysis Training Course takes you through the process of analysing your online competitors to better refine your online presence.
Although initially it may seem a lot like spying, it makes perfect sense to investigate what your competitors are doing online. Not only can you learn a lot from their approach, you will also gain insights about your own business from the way your competitors go about theirs, especially if they are an established brand who have had an online presence for some time.
Taking the time to thoroughly research your competitors and the various strategies they may employ for their online marketing is always a revealing process, and will help guide you in your own endeavours to establish your business as a unique entity of it's own. In our competitor analysis course, we aid you in this process, highlighting the aspects you need to consider to ensure that your business will stand out from the crowd, including:
- Identifying your primary online competitors.
- Identifying your secondary online competitors (i.e. those who may appeal to the same audience).
- Analysing your competitors overall online presence (website, SEO, social media and PPC), and their strengths and weaknesses.
- Does their website welcome their target audience? Or do they leave their audience to 'self-qualify'?
- How informative and comprehensive is their website text? Is the font size readable?
- How compelling and clear are their calls to action (CTA's)?
- Is there some immediate clarity regarding the areas they serve i.e. where they are based, and where do they deliver to?
- What about their policies? Do they have clear and simple terms of business clearly signposted?
- Are there some solid examples of their credibility? Testimonials? Social proof?
- Entry / landing pages. Are all of their website pages suitable as points of entry to the business?
- Newsletter subscriptions: is there a clear benefit statement?
- What type of company phone number is displayed? (Some people have cost fears around certain numbers).
- Are Google local listings a factor?
- Link profile: Is their website linked to by good, high authority websites and quality publications? (Use Moz Link Explorer below to discover these).
- Do they understand their audience(s) and how to welcome them? Is it clear what their customers will get from them? How do they allay any fears that their customers may have?
Through the process of asking all of these questions (and more) we will help you to devise an integrated marketing strategy and content marketing campaign that will help build your link profile and increase your website traffic and customer engagement.
Online Competitor Analysis Tools
There are a number of online tools and platforms we use that specialise in competitor analysis, including:
- Semrush - A popular and powerful online platform that helps you investigate how your competitors generate traffic.
- Moz Link Explorer - Link metrics, including Page Authority and Domain Authority.
- Similarweb.com - Another powerful tool that allows you to explore your competitors marketing strategies across multiple channels.
- Smartsheet.com - Competitive analysis templates and work collaborative software.