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Web Site Marketing : Search Engine Registrations
Once your site has been thoroughly optimised and prepared, you are ready to begin the first step of your online marketing campaign:
the registration of your site with the Search Engines.
Although it is possible to conduct manual registrations (by visiting each Search Engine and entering your site details via a form) the time taken prohibits this process from being conducted effectively on a regular basis.
We have always made it our priority to keep a watchful eye on new technologies, especially those that conduct the process of Search Engine Registrations on an automatic (or at least semi-automatic) basis. Various companies have developed powerful online systems that submit (and re-submit) your site details using various innovative database-driven techniques. We work with several providers of this type of technology whichhas proved very effective in getting our clients notable Search Engine listings and placements.
How does the process work?
Your site details are stored online within a database engine which automatically re-submits your site URL to approximately
40 of the top Search Engines on a regular basis. This allows for greater flexibility and freedom as you can alter your chosen keywords and pages at will, which are then updated during the next re-submission. We have gained through this some superb Search Engine rankings for our clients.
After a certain period has passed from your initial submission (usually between four to six weeks) you will notice a steady increase in referred visitors to your site from the Search Engines that are listing you. As time passes, these rankings may increase as the popularity of your site grows, which in turn increases the number of visitors your site receives exponentially.
We continue to monitor the performance of your registrations, submitting ranking and re-submission reports to you via e-mail continuously throughout the year.
In addition, we are always on the lookout for other competing online marketing systems and are always in a position to give you accurate and impartial advice as to which seem effective and which are not.
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