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Web Site Marketing : E-mail Promotion
E-mail is of course a powerful and cost-effective communications tool for the dissemination of information, but it can also be effectively used for promotional purposes.
There are many ways to utilise the power of E-mail to significantly boost the value of your site by attracting the right kind of visitors.
Subscribers Database
A popular first step in the utilisation of E-mail is to build up a database of subscribers . By collecting, and continuing to amass subscribers to your site, you are guaranteed an audience come your next announcement, product promotion or company newsletter. Our Subscribers Database System is a highly sophisticated, easy to use online management system that allows you (and/or your administrator) to collect, amend, update, delete and mail to your database of subscribers as often as you desire. The Subscribers Database offers a host of functions for the administration and publication of your online newsletter (in fact, in conjunction with our Content Publisher your newsletter can be produced automatically!) and is a vital first step in building up your sites' popularity and user base.
Opt-in mailing lists
We also maintain links with a number of companies that offer opt-in e-mail lists. Similar to those offered by direct mail companies, opt-in e-mail lists offer ready made e-mail addresses from recipients that have indicated their interest in a specific field, subject or type of purchase, and provides a ready made target audience for your product or service. In these situations we are happy to act as a brokering service - i.e. to obtain suitable e-mail lists on your behalf at reasonable prices.
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