When it comes to websites, there is nothing more important than your text. Of course, there is the obvious aspect - a website without text would be a quick read! But a fact often overloooked is that the text of your website is actually THE most important part of your site. More important than the design, more important than the images, the text of your website can make or break your visibility and your visitor traffic.
In the first instance, the style, phraseology and content of your text is of vital significance, as it is this which primarily determines your search engine effectiveness. Text that reads well is of course a consideration, as is the obvious correctness of spelling and grammer. However, it is of vital importance that the text of your site is actually 'seeded' with
keywords and
keyphrases that are relevant to your business, and indeed relevant to the page within which they are being mentioned, as this directly affects your Google page ranking and therefore in turn your visitor traffic. Although it is important to write good and succinct copy, it is also vital that the copy contains the right keywords (in the right places) to ensure your suitable placement with Google.
To this end, we have in recent times become far more active in assisting our clients with the creation of their website text. Either by consultation alone (in order to highlight suitable keywords and phrases) through to our
competitor research,
copywriting and
keyword seeding services, we can assist you in a wide variety of ways to achive website text which has both the impact and bite required for surfers to read in a hurry and yet is seeding with the correct terminology to acquire excellent Google rankings.
At any rate, whether you are able to supply web ready text, or require us to create text for you, once completed we add the text to the relevant pages. If you are able to supply images, then again these images are prepared and optimised both for viewing and for the search engines (who tend to read the 'alt text' tag which should accompany every image). In any case, we layout your text and images carefully across each page and, if authorised, we correct any errors or mistakes whilst formatting each page for optimum readability.
For more information on the
keyword and
keyphrase processes we employ, please see our
Web Site Optimisation page.
