Elstree Film Studios - Training Courses - Web Video Techniques with Flash and HTML 5
Since the widespread availability of broadband, the video medium has grown to become one of the most prolific and popular methods of online communication. Noting the runaway success of video services such as YouTube, Google Video and Dailymotion amongst others, it is nowadays well acknowledged in the advertising industry that nothing comes close to the effectiveness and persuasive power of a well produced video message. Yet mastering the various methods of creating and deploying quality web video is a dark art to some. Our video course changes all that.
In this detailed and comprehensive course, you will first learn all about Web Video - the formats, sizes and methods of creation. From codecs, software tools, and the principles of encoding and deployment, with a particular emphasis on creating, preparing and producing quality video, this course covers all of the basics, and many of the advanced processes needed to master video for the web. In addition, we examine the functionalities of HTML 5 for deploying video content and how this compares with other video delivery options.
Finally, a variety of video marketing techniques are examined and discussed with a view to demonstrating how you can best take advantage of existing video networks in order to promote your message. All in all, a comprehensive and exiting course which will enable you to deliver the best possible experience with Flash Video.
This course is for developers, video artists, designers and anyone wishing to gain the knowledge to effectively deploy video on the web.
Duration: 1 day.
Location: 21st Century New Media Ltd, Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Software Versions: All of our Adobe courses include lessons generic to CS3, CS4 and CS5 versions of the Adobe suite: whichever version you use is covered in detail. Our Apple training courses utilise Final Cut Studio HD (also known of as version 3 or FCS 2009).
Equipment: Our fully featured training room includes six top-of-the-range iMac computers configured to work in both Macintosh (OSX) and PC (Windows) modes, ensuring you the maximum familiarity with your chosen operating system.
Accommodation: Details of local accomodation can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
Introduction to Web Video
- The advantages of Web Video and when to use it
- HTML 5 vs Flash
- Web video formats: QT, RM, WMV, FLV and others
- Video codecs and their uses
- Video editing software and tools
- Video preparation, encoding and deployment
- Pros and Cons of various video delivery technologies
Introducing Flash Video
- What is streaming video?
- How does Flash Video work?
- Looking at the options we have for preparing and deploying Flash Video
Preparing Video
- Preparing video files
- Shooting for the Web
- Editing for the web
- Codec's and Encoding options
- Media Players
- User control and functionality
Encoding Video
- Introducing Codec's and video encoding
- Converting to FLV using the Flash Media Encoder
- Understanding bandwidth and data rate
- Using advanced encoding settings
- Adding cue points, cropping, and trimming
- Using encoding best practices
Flash Video Players
- Using existing Flash Video players
- Using cue points
- XML and playlists
Using External Video Players
- Other third party media players
- Customising Video players
- Using skins
Media Streaming
- Advantages and disadvantages
- Understanding video delivery options
- Video Specific Hosting Considerations
- Comparing embedded vs. progressive download
- Media streaming services
- Integrating Video with other apps (Wordpress, YouTube, Joomla, Modx, Drupal + custom)
Marketing Web Video
- The power of video - effective marketing techniques
- YouTube, Dailymotion, Google Video
- Video formats, sizes and software tools
- Special techniques: video interviews, video people
- Podcasting, Vodcasting and RSS
