Elstree Film Studios - Training Courses - Web Business Training Course
So, you want to start your own web based business, but you have questions. Lots of them. You could ask a web developer, but experience shows you that its better to be properly informed before asking advice, otherwise how do you know it is the best advice? And with the web being so complex, and evolving all of the time, you want to try and ensure that what you are building is as future-proof and extendable as possible. In this highly unique and intensive course, all of these secrets (and more) are revealed.
From deciding on how your online business is best structured, to consulting with web designers and developers in an informed manner, this course jargon-busts the complex and potentially hazardous path to creating a successful online business and how you can best avoid disappointment and at the same time maximise your online potential with the minimum of stress and expenditure. A host of subjects are covered in detail, from how your website is to be built, and the technologies best employed to achieve it, to the most effective ways of appointing web designers and developers in order to ensure that they build you what you actually want, in the correct way, bug-free and with future expandability in mind.
This intensive and jam-packed course is taught by a master trainer with over 15 years experience specifically in Internet development and the new media industry. He has been a multiple-business owner (one web based business of which he sold in 2007) and he has worked at the highest level in a web consultancy and development business since 1995.
Duration: 1 day.
Location: 21st Century New Media Ltd, Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Software Versions: All of our Adobe courses include lessons generic to CS3, CS4 and CS5 versions of the Adobe suite: whichever version you use is covered in detail. Our Apple training courses utilise Final Cut Studio HD (also known of as version 3 or FCS 2009).
Equipment: Our fully featured training room includes six top-of-the-range iMac computers configured to work in both Macintosh (OSX) and PC (Windows) modes, ensuring you the maximum familiarity with your chosen operating system.
Accommodation: Details of local accomodation can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
Introduction
- Types of web based businesses
- Online businesses which tend to succeed
- Why some online businesses fail
- How to make sure you're on the winning side
Methods of income
- E-commerce sales
- Digital distribution & sales
- Physical & Digital goods
- Subscriptions
- Advertising & sponsorship
- Banner and interstitial advertising
- Affiliate commissions
- Developing your own affiliate network
E-commerce
- Simple external shopping carts
- More complex options & externally hosted solutions
- Your own shopping cart - asp, php and databases explained
- Shopping carts for digital distribution
- Physical and digital shopping carts combined
- Other forms of e-commerce
- Security issues - problems to be aware of and how to avoid them
- Booking systems and calendar based solutions
- Subscriptions and other auto-repeating payment options
- Back-end management systems - what you can get 'off the shelf' and what needs to be built
- Reporting and accounting tools
Technologies & Practices
- HTML - what you need to know
- SEO - the vital principles before you start
- JavaScript - the do's and the don'ts of using it
- ASP & SQL Server - CMS database technologies available and how they work
- PHP & mySQL - choosing the best CMS database platforms for your system
- Ajax - cool effects and power under the hood
- XML - news and feed distribution to propel your marketing
- Flash - how much should I use?
- The benefits and limitations of an 'all Flash' web site
Brand image and company style
- Brief history of web styles
- Web 2.0 and Web 3.0 standards
- What works best and in which sectors
- Usability
- Accessibility
- Getting the branding just right
SEO
- Why SEO is so important
- Making an SEO plan before you start
- Dynamic Vs static pages
- SEO friendly CMS systems
Site Structure
- Planning your site structure
- Systems and workflow
- Product catalogues & CMS systems
- Transaction processing & callbacks
- Back-end implementation
- Dividing the job up - who gets what?
Employing developers
- Finding and employing the right kind of developer
- Terms of hire and what works in what circumstances
- Recruitment agencies: when you do and don't need them
- Graphic designer Vs web designer - when and why you need both
- Web programmers & developers - how to know when you've found a good one
- Web site administrators and choosing hosting companies
- Maintaining and growing the business development
Building it Yourself
- What you need to know first
- Learning the software - Adobe Vs Apple Vs Microsoft
- Software overview: Dreamweaver, Photoshop, Flash.
- What languages do you need to know?
- Training courses Vs online learning
Launching & marketing
- When to launch - soft and hard launches
- Offline promotion - what works and what doesn't
- Online promotion & publicity
- Keeping the flame alive
- Further marketing options
Summary & Questions
