Elstree Film Studios - Training Courses - Social Media Workshop
This intensive social media workshop offers a practical and hands on experience of how best to utilise the three most popular social networking platforms Twitter, LinkedIn and Facebook for effective business marketing. Rather than delivering a generalised lecture of Social Media marketing techniques, this course has been constructed with practicality in mind, offering a series of detailed exercises and discussions in a workshop format designed to best assist those who wish to make full use of these powerful marketing platforms.
Following an introduction to social media and a thorough examination of the practical planning involved, we dive deeper into the three most popular social networks, exploring how they work, and how best to present our business brand and services within these differing environments. The construction of profiles and pages are examined in detail, as well as the various methods of locating and attracting our target audience, what messages appeal to whom, and how best to achieve just the right balance between building brand awareness without appearing to over-sell or hype our business products and services.
Overall, this course offers a sharp, concise and practical experience in how best to utilise the power of social media marketing for business.
Duration: 1 day.
Price: £250.
Location: 21st Century New Media Ltd, Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Software Versions: All of our Adobe courses include lessons generic to CS3, CS4 and CS5 versions of the Adobe suite: whichever version you use is covered in detail. Our Apple training courses utilise Final Cut Studio HD (also known of as version 3 or FCS 2009).
Equipment: Our fully featured training room includes six top-of-the-range iMac computers configured to work in both Macintosh (OSX) and PC (Windows) modes, ensuring you the maximum familiarity with your chosen operating system.
Accommodation: Details of local accomodation can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
Introduction to Social Media
- Why it is important and how it can benefit you and your business
- How Social Media integrates into your other marketing activities
- Referral Marketing and how it fits with social media
- What sorts of companies are using and benefitting from social media
- Is social media really free?
Practical Planning
- The basics of setting a strategy and a plan, and why it is so important
- Understanding why you want to use social media
- Setting goals and objectives
- Understanding who your audience are
- Content Planning and why it is important
- Understanding the different platforms and who hangs out where
- How are you going to know if you are achieving your objectives
Doing your research
- How you find out where your audience are and when
- The demographics of different platforms
- How to get in front of them
- How to find out what they really want
Introduction to Facebook
- Why Facebook is not just for kids
- What should you use? Facebook Page / Group / Profile?
- How to brand your Facebook page
- How to grow your audience
- What is Facebook advertising?
- What are Facebook promotions?
Introduction to LinkedIn
- Why your LinkedIn profile is so important
- How to Google Optimise your LinkedIn profile
- How to set up a Company Page
- How to grow your network in 3 easy steps
- The difference between open and closed networking, and the benefits of each
- How to stay in your with your network
- How to find your target audience with LinkedIn
- LinkedIn Pay per click
Introduction to Twitter
- What is Twitter all about?
- Why is it so powerful
- Overview of the Twitter language
- How to brand your Twitter profile
- Ways to naturally grow your following
Content Planning
- The 80/20 rule value vs selling
- How you get started
- How to find great content
- How to effectively use Google Alerts, Social Mention and Google Reader
- Tailoring your message to different audiences
- Getting the balance between having personality and being personal
Managing your activity
- How to avoid the key mistakes people make
- How to get people to find you
- How to manage your time and not become distracted when using social media
- Different Management tools to use and what they can do
- Refining your plan over time
- Ways to measure your success and manage your ongoing activity
Practical Set up
- Decide which platform is your priority
- Practical tips to get set up in the room
- Onsite advice as you get started
- Specific Actions to take away to complete your profile
Review and conclusion
- Next Steps
- Key actions to take away and put into place
