Elstree Film Studios - Training Courses - SEO Search Engine Optimisation Training
Web site visibility, the ease with which potential customers or visitors can find a web site amongst a myriad of competitors, is a crucial factor in a sites success. Web visibility is not merely a question of search engine optimisation (SEO), there is a great deal more to it than that, as this training course demonstrates.
Search engines make the most money when they direct users to web pages which are of real interest to those users, i.e. search engine owners have a vested interest in reducing the rank of people who exploit chinks in their algorithms, and no interest in ranking entire sites per se.
This SEO training course employs a wide conception of search engine optimisation; one premised on giving both end-users and search engine owners what they really want, i.e. web pages that provide useful information about the things they are searching for (not otherwise empty pages stuffed with keywords and phrases).
While it is obvious why adherence to this principle should ensure a high and stable Google rank over the long term (and cost significantly less than sustained advertising) the devil is in the detail.
This course explains the practicalities of how to make your pages attractive to visitors and search engines alike, e.g.
- Highlighting common web design features which actually harm site visibility.
- Detailing user-friendly and search engine-friendly design alternatives.
- Outlining promotional techniques which do not involve search engine optimisation, but which ultimately enhance search engine rank.
- Explaining when and where to put keywords and phrases to make them count.
- Exposing the myths, misconceptions and half-truths surrounding search engine optimisation, distinguishing between what works, what works well, and what could never work at all.
Many organisations have well-designed and functional sites, but they do not always generate the revenue expected. This course will show you methods of potentially earning more revenue from your website, while providing visitors with a more rewarding online experience. Delegates will become more confident with internet marketing techniques and terminology.
Duration: 2 days.
Prerequisites: Delegates should have an understanding of internet technologies.
Location: 21st Century New Media Ltd (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Courseware: The book which accompanies this course is posted to you upon payment confirmation.
Accommodation & Transport: Details of local accomodation and transport can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
Search Engines & Directories
- What is the difference between a search engine and a directory?
- What's a spider? Why are they important? How do they work?
- What Affects Ranking?
- Things which prevent search indexing
- What is 'spamming'?
Keywords & Writing for Search Engines
- Choosing and positioning keywords
- How do search engines determine 'relevancy'?
- Creating effective titles
- Writing captivating descriptions
Additional Tactics
- Do search engine promotion tactics provide a solution?
- Doorway pages, site maps, landing pages
- Spamming Tactics
The Web Positioning & Submission Process
- Analysis of your competition
- Submission
- GoogleMaps
- Post-submission processes
Key Directories & Search Engines
- UK audiences
- US Audiences
- Major European Engines
- Other parts of the world
Resources
- Outsourcing
- Software
- Sites
