Elstree Film Studios - Training Courses - Internet Marketing Training Courses
This course offers a wide-ranging yet comprehensive overview into the world of Internet Marketing, examining the most effective methods for utilising the power of the internet to conduct successful corporate and business marketing communications.
All of the most relevant topics are explored in depth, offering a coherent overview of this complex sphere, demystifying much of the technical jargon in the process. Subjects examined include: email marketing and banner advertising, rich media and video marketing, online PR and news, social networking, pay-per-click advertising and the methods and techniques of successful search engine optimisation.
This course is ideal for those who wish to gain a far greater understanding of the world of online marketing and the opportunities that are available.
Duration: 1 day.
Location: 21st Century New Media Ltd (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Courseware: The book which accompanies this course is posted to you upon payment confirmation.
Accommodation & Transport: Details of local accomodation and transport can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
Email Marketing
- Devising and implementing effective email campaigns
- Principles in designing effective e-mail newsletters
- HTML Emails - best practices in design and copy for successful HTML and text format emails
- Legal and ethical constraints on email
- Purchasing mailing lists - choosing the right partners
- Building your own mailing lists: auto-responders and subscription services.
- Opt-in B2C and B2B email lists
- E-mail campaign measurement and evaluation
Banner Advertising
- Where and when is a banner effective?
- Types of banners: names and dimensions
- Animated or static banners?
- Designing an effective banner - best practices
- Pop-ups - when and when not to use
- Video banners and Flash Video adverts
Rich Media and Video Marketing
- The power of video - effective marketing techniques
- YouTube, Dailymotion, Google Video
- Video formats, sizes and software tools
- Special techniques: video interviews, video people
- Podcasting, Vodcasting and RSS
Online PR & News
- Press releases - syndicating your press releases and articles
- Press release topics: new product launches and updates
- Distributing your news: online distribution services
- RSS - the power of syndication and automation
Social Networking Marketing
- The power and popularity of social networking sites
- Facebook, MySpace, LinkedIn, Ecademy
- Free and paid for advertising opportunities
- Applications and add-ons - third party scripting
Pay per click advertising
- Advantages and disadvantages to pay-per-click
- An overview of Google Adwords
- Choosing keywords
SEO - Search Engine Optimisation
- How SEO works
- The major Search Engines
- Indexing methods
Conclusion and Questions
- Case studies
- Useful websites
