Tel: 0844 844 2428

Clients

No joke ... but we have taught (in many cases, more than once) to all of these companies:

(Click here to see some testimonials as well)

* Accolade Publishing
* Accurate Solutions Ltd
* Ace4Training
* ACS-APT Computer Systems Ltd
* Active Silicon
* Active Solutions Europe Ltd
* Allied Manufacturing
* Amerex
* American Express Travel
* Antonmanor
* Arity Limited
* ArtiCAD Ltd
* Aston Taylor Ltd
* aura
* Autumn and May
* Award Learning Services Ltd
* Aztec Marketing
* BCIM London South Bank University
* BE Aerospace UK Ltd
* Bechtel
* Bechtel Ltd
* Biggerfish Design
* Bio-Rad Laboratories Ltd
* Bluefrog Ltd
* Boltblue
* Bond Hotel
* Bourne Leisure Ltd
* Bournemouth University
* BP
* BPP Learning Media
* Brasher Leisure Ltd T/A Sweatshop
* Brunel University
* BskyB
* Building Research Establishment Ltd
* C&C Technology Consulting
* CADinteractive
* Cannes Lions
* Casterbridge
* Castle Computing Services Ltd
* Chelsea Football Club
* Chroland Associates Ltd
* Church House Conference Centre Ltd
* CIMA
* City Interactive Media
* CNET Networks UK Ltd
* Cognac Uk
* Comet Group
* Comic Relief
* Community Server Ltd
* Concep Group Limited
* Concern Worldwide
* Control Techniques
* Copenhagen International School
* Crystalblue Solutions
* Cultoon Television Limited
* Customer Interaction
* Dare Digital
* Data Lateral Limited
* David Richards Limited
* DBT
* Defaqto Ltd.
* dept of economics, maths & stats
* Discovery Communications Europe Ltd
* Discovery Communications Ltd
* DMG World Media
* Dog Store
* Donmar Warehouse
* DS & TE RAF Brampton
* Dubai College
* Dubai Heaven On Earth
* East and North Hertfordshire NHS Trust
* EDCTP-EEIG
* Enterprise Insight
* Europa Components
* FAIRBRIDGE
* Families for Children
* FERN
* Findaplaceabroad.com
* FIRA International Ltd
* Firetoys Ltd
* FL1 Solutions
* Flixmedia Limited
* FMC Ltd
* Foremost Curreny Group
* Fuss3 Solutions Ltd
* GE HEALTHCARE
* Giles & Posner Ltd
* Glint Facilities
* Global Beach
* Global Volume Marketing LLP
* Grass Roots Ltd
* H Bauer Publishing
* Harley Cosmetic Consultancy Ltd
* Harrow College
* Hays
* Healthcare Education Services
* Hertfordshire County Council
* Hertfordshire Partnership NHS Foundation Trust
* Herts Sports Partnership
* Holland Park School
* HP Foods Ltd
* HWTMA
* I Want One Of Those.com
* i-2-k
* i2k Ltd
* Impact Marcom
* Inlightin Ltd
* Inspired Gaming Group
* Interdirect Ltd
* International Greetings
* International University Link
* ISA Retail
* ITFC
* ITV
* J.A.Steel and Son Ltd
* James Eckhardt
* Jog Ltd
* John Fleming
* JollofTutors
* Jon Nash Photography
* JWT London
* Kent County Council
* kerbsideprophet.com
* Keziah Design Ltd
* Kier Islington
* Kiuki
* KLC School of Design
* Kuwait Petroleum International Ltd
* Lee Valley Regional Park Authority
* Lehmann Communications
* London Fertility Centre
* Loudspeaker/ Lateral Group
* Luton Sixth Form College
* Lynn Simpson
* M&G Investments
* Maconomy
* Man Investments
* Man Investments AG
* mbc
* MCS CREATIVE LTD
* Medina High School
* Merton College
* Metadigm
* Metropolitan Police
* Millbrook Beds Ltd
* Minerva Computer Services
* Mining Communications Ltd
* MOD, DASA(CS0)
* Modernisation Initiative
* Monarch Airlines
* Monks Walk School
* Mothercare
* Mothercare Uk Limited
* My Mustard
* Mystic Online Media
* National Children`s Bureau
* NATS c/o Business Training Partnership
* NCCHTA at University of Southampton
* Network Data Holdings PLC
* Nichols plc
* Nokia UK Ltd
* North Oxfordshire Academy
* North Yorkshire Police
* Norwich City Football Club
* Oakwood School
* Office of Jean Lambert MEP
* OHL GROUP LIMITED
* Oil Technics Ltd
* OILspace
* OmniLedger Ltd
* onezerosix
* Orantez
* Otsuka Pharmaceutical Europe Ltd
* Out of the Blue Print Ltd
* OV Productions
* Owners Direct
* Oxford University Press
* P&O Ferries
* PartyGaming Marketing (UK)
* Pentagon IT
* PFA Consulting
* Pfizer Limited
* Powergen / E.ON
* PreScript Communications Ltd
* Princes Trust
* Proactive UK Ltd
* Punchline Media & Events LTD
* R P Europe Limited
* R.A.G.S.
* Rainmaker Advertising Ltd
* RDS Networks Ltd
* Red Letter Days
* Reed Learning
* Reed`s School
* Research Now
* Right To Play
* RNIB
* Rocketseed
* Ronly Holdings Ltd
* Rothamsted Research
* Royal Academy Of Music
* RP Europe
* Same World Trading Ltd
* Sandwell and Birmingham Hospitals
* Saxon Industries
* SCP Designs
* Serco TTI
* Sesame
* Sesame Ltd
* Severndroog Castle Building Preservation Trust
* Shine Marketing UK Limited
* Silverfish Media
* Silverfish Production Ltd.
* Snap Surveys
* Something Graphic Ltd
* Sort IT.biz Ltd
* south kent college
* South West of England Regional Development Agency
* Southampton City Council
* Southampton Solent University
* SPAN
* Spring Fine Foods
* Squeeze Digital Ltd
* SR Media Ltd
* ST JOHN FISHER CATHOLIC HIGH SCHOOL
* St Matthew Academy
* Standout
* Stevenage 14-19 Partnership
* Stiefel Laboratories
* Stocklin Ltd
* Stoke-on-Trent City Council
* Style Coaching Institute
* Surrey Police
* Systex Ltd
* Tectura UK
* Telmanage Limited
* Tesco
* The Camping and Caravanning Club
* The Deeping School
* The Grimsby Institute of Higher And Further Education
* The Mobile Music Company
* The Mobile Music Company Ltd
* The MotivAction Group plc
* The National Autistic Society
* the National Deaf Children`s Society
* The PD Group
* The Princess Grace Hospital
* The Works International
* TimePlan Education Group Ltd
* TimePlan Education Ltd
* TMN Media
* Toshiba
* Tourdesign Ltd
* TW Podcasts
* Twyford C of E High School
* UK Association of National Park Authorities
* UNICEF UK
* United Utilities
* University of Hertfordshire
* University of Southampton
* URBAN PUMPKIN
* V2 Music Group
* VillaCentre Limited
* Virgin Games
* Vocal Limited
* Vokera Limited
* waterwhileaway
* West Herts College
* X Games LTD
* Yamaha Electronics (UK) Ltd
* YouNique Photos

We are listed with

Elstree Film Studios - Training Courses - Internet Marketing









"Unbelievable, without a doubt the most competent and professional training course I have had the pleasure of taking." Royal Academy Of Music.

This course offers a wide-ranging yet comprehensive overview into the world of Internet Marketing, examining the most effective methods for utilising the power of the internet to conduct successful corporate and business marketing communications.

All of the most relevant topics are explored in depth, offering a coherent overview of this complex sphere, demystifying much of the technical jargon in the process. Subjects examined include: email marketing and banner advertising, rich media and video marketing, online PR and news, social networking, pay-per-click advertising and the methods and techniques of successful search engine optimisation.

This course is ideal for those who wish to gain a far greater understanding of the world of online marketing and the opportunities that are available.

Duration: 1 day.

Location: 21st Century New Media (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire WD6 1JG. [MAP]



COURSE CONTENT

Email Marketing

  • Devising and implementing effective email campaigns
  • Principles in designing effective e-mail newsletters
  • HTML Emails - best practices in design and copy for successful HTML and text format emails
  • Legal and ethical constraints on email
  • Purchasing mailing lists - choosing the right partners
  • Building your own mailing lists: auto-responders and subscription services.
  • Opt-in B2C and B2B email lists
  • E-mail campaign measurement and evaluation

Banner Advertising

  • Where and when is a banner effective?
  • Types of banners: names and dimensions
  • Animated or static banners?
  • Designing an effective banner - best practices
  • Pop-ups - when and when not to use
  • Video banners and Flash Video adverts

Rich Media and Video Marketing

  • The power of video - effective marketing techniques
  • YouTube, Dailymotion, Google Video
  • Video formats, sizes and software tools
  • Special techniques: video interviews, video people
  • Podcasting, Vodcasting and RSS

Online PR & News

  • Press releases - syndicating your press releases and articles
  • Press release topics: new product launches and updates
  • Distributing your news: online distribution services
  • RSS - the power of syndication and automation

Social Networking Marketing

  • The power and popularity of social networking sites
  • Facebook, MySpace, LinkedIn, Ecademy
  • Free and paid for advertising opportunities
  • Applications and add-ons - third party scripting

Pay per click advertising

  • Advantages and disadvantages to pay-per-click
  • An overview of Google Adwords
  • Choosing keywords

SEO - Search Engine Optimisation

  • How SEO works
  • The major Search Engines
  • Indexing methods

Conclusion and Questions

  • Case studies
  • Useful websites
5-20% discount if you book for more than one delegate!
Further discounts are available when booking multiple courses.
Click here for more information on our discounts.

Internet Marketing Training Courses
Date Days Total (Excl VAT)  
December 2008
18/12/08 1 250
January 2009
8/1/09 1 250
February 2009
4/2/09 1 250
March 2009
4/3/09 1 250
April 2009
8/4/09 1 250


Email Notifications
If you cannot make any of the dates above, you can also register with us to be notified when future courses in this subject are planned by filling in the following form.

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