Tel: 0844 844 2428

Training Courses

We continue to offer a popular range of computer training courses at Elstree Film Studios:

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Elstree Film Studios - Training Courses - Internet Marketing Training Courses

"Very interesting websites covered and it was nice to have it regularly related to my particular marketing needs. " Stage Entertainment UK LTD..

This course offers a wide-ranging yet comprehensive overview into the world of Internet Marketing, examining the most effective methods for utilising the power of the internet to conduct successful corporate and business marketing communications.

All of the most relevant topics are explored in depth, offering a coherent overview of this complex sphere, demystifying much of the technical jargon in the process. Subjects examined include: email marketing and banner advertising, rich media and video marketing, online PR and news, social networking, pay-per-click advertising and the methods and techniques of successful search engine optimisation.

This course is ideal for those who wish to gain a far greater understanding of the world of online marketing and the opportunities that are available.

"Absolutely brilliant, learnt loads, had plenty of time for discussions and asking questions relevant to our own industry/sites. Feel confident about all the topics discussed and am now hopeful that this will help me with gain a job that requires some internet knowledge in my field. Feel totally energised after the day. Thankyou." Isobel.

Duration: 1 day.

Location: 21st Century New Media Ltd (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [Click here for a map]

Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.

Courseware: The book which accompanies this course is posted to you upon payment confirmation.

Accommodation & Transport: Details of local accomodation and transport can be found here.

Further assistance: Our FAQ help page contains the answers to many popular questions. Alternatively please call 0844 844 2428 to arrange to speak to our training manager.

"This course opened my eyes to the power of marketing via the internet. It`s made me much more excited about this subject and eager to learn more!" Ruth.

COURSE CONTENT

Email Marketing

  • Devising and implementing effective email campaigns
  • Principles in designing effective e-mail newsletters
  • HTML Emails - best practices in design and copy for successful HTML and text format emails
  • Legal and ethical constraints on email
  • Purchasing mailing lists - choosing the right partners
  • Building your own mailing lists: auto-responders and subscription services.
  • Opt-in B2C and B2B email lists
  • E-mail campaign measurement and evaluation

Banner Advertising

  • Where and when is a banner effective?
  • Types of banners: names and dimensions
  • Animated or static banners?
  • Designing an effective banner - best practices
  • Pop-ups - when and when not to use
  • Video banners and Flash Video adverts

Rich Media and Video Marketing

  • The power of video - effective marketing techniques
  • YouTube, Dailymotion, Google Video
  • Video formats, sizes and software tools
  • Special techniques: video interviews, video people
  • Podcasting, Vodcasting and RSS

Online PR & News

  • Press releases - syndicating your press releases and articles
  • Press release topics: new product launches and updates
  • Distributing your news: online distribution services
  • RSS - the power of syndication and automation

Social Networking Marketing

  • The power and popularity of social networking sites
  • Facebook, MySpace, LinkedIn, Ecademy
  • Free and paid for advertising opportunities
  • Applications and add-ons - third party scripting

Pay per click advertising

  • Advantages and disadvantages to pay-per-click
  • An overview of Google Adwords
  • Choosing keywords

SEO - Search Engine Optimisation

  • How SEO works
  • The major Search Engines
  • Indexing methods

Conclusion and Questions

  • Case studies
  • Useful websites


5-15% discount if you book for more than one delegate!
Further discounts are available when booking multiple courses.
Click here for more information on our discounts.

Internet Marketing Training Courses
Date Days Total (Excl VAT)  
March 2010
4/3/10 1 250
April 2010
29/4/10 1 250


Email Notifications
If you cannot make any of the dates above, you can also register with us to be notified when future courses in this subject are planned by filling in the following form.

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Clients

No joke ... but we have taught (in many cases, more than once) to all of these companies:

(Click here to see some testimonials as well)

* Abstract Tapestry Consulting
* Accolade Publishing
* Accurate Solutions Ltd
* Ace4Training
* Active Silicon
* Active Solutions Europe Ltd
* Allied Manufacturing
* Altwood C of E School
* Ambassador Theatre Group
* Amerex
* American Express Travel
* Amethyst Risk Management Ltd.
* Anorak London
* Antoni Film
* Antonmanor
* Apartments2book
* AQA
* Arity Limited
* Art Disability Culture Ltd
* ArtiCAD Ltd
* Association for Project Management
* Aston Taylor Ltd
* aura
* Autumn and May
* Award Learning Services Ltd
* Aztec Marketing
* Barcelo Hotels & Resorts
* BCIM London South Bank University
* BDTA
* Bechtel
* Bluefrog Ltd
* Boltblue
* Bond Hotel
* Bournemouth University
* BP
* BP International
* Brasher Leisure Ltd T/A Sweatshop
* British Dental Trade Association
* British Medical Journal
* Brunel University
* BskyB
* BT
* Bucklers Mead Community School
* Building Research Establishment Ltd
* C&C Technology Consulting
* Calchas PSS
* Calvert Studios Ltd
* Cambridge ESOL
* Cannes Lions
* Cardinal Advisory
* Cardinal Pole School
* Casterbridge
* Castle Computing Services Ltd
* Chelsea Football Club
* Chingford Foundation School
* Chroland Associates Ltd
* Church House Conference Centre Ltd
* CIMA
* City Interactive Media
* Claire Lobel Design
* CNET Networks UK Ltd
* Cognac Uk
* Comet Group
* Comic Relief
* Community Security Trust
* Concep Group Limited
* Concern Worldwide
* Control Techniques
* Copenhagen International School
* Corporation of Lloyd`s
* Crystalblue Solutions
* Cultoon Television Limited
* Custom Carpentry
* Customer Interaction
* Czech Centre
* Dare Digital
* Data Lateral Limited
* David Richards Limited
* DBT
* De Beers
* Defaqto Ltd.
* Denbigh School
* Designs on the Web Ltd.
* Discovery Communications Europe Ltd
* Discovery Communications Ltd
* DMG World Media
* Dog Store
* Donmar Warehouse
* DS & TE RAF Brampton
* Dubai College
* East and North Hertfordshire NHS Trust
* EE Control Group Ltd
* Elementus
* Elsevier Ltd
* Europa Components
* Event Merchandising Ltd
* F-Secure UK Ltd
* Falconer School
* Families for Children
* FERN
* Financial News
* Findaplaceabroad.com
* FIRA International Ltd
* Firetoys Ltd
* First Capital Connect
* First Class Cars Ltd
* FISU Meditation
* FL1 Solutions
* Flixmedia Limited
* FMC
* FMC Ltd
* FMC Partnership
* Foremost Curreny Group
* Freshly Designed
* Fuss3 Solutions Ltd
* GE HEALTHCARE
* Giles & Posner Ltd
* Glenthorne High School
* Glint Facilities
* Global Beach
* Global Volume Marketing LLP
* GMFA
* grandPA Ltd
* Grass Roots Ltd
* Gregg & St Winifred`s School Trust
* H Bauer Publishing
* Hachette Children`s Books
* Harley Cosmetic Consultancy Ltd
* Harrow College
* Hasbro
* Hays
* Health Protection Agency
* Healthcare Education Services
* Hertfordshire County Council
* Hertfordshire Partnership NHS Foundation Trust
* Herts Sports Partnership
* Holland Park School
* HPB
* HPS Group Ltd
* HWTMA
* I Want One Of Those.com
* i-2-k
* i2k Ltd
* Impact Marcom
* Indigo
* Inlightin Ltd
* Insight Security Ltd
* Inspired Gaming Group
* InterContinental Hotels Group
* Interdirect Ltd
* ISA Retail
* ITFC
* ITV
* J.A.Steel and Son Ltd
* James Eckhardt
* Jbeech
* Jobcentreplus
* John Fleming
* JollofTutors
* Jon Nash Photography
* JTT
* Jumbo Games
* JWT London
* Karaimages.com
* Kelston
* Keziah Design Ltd
* Kier Islington
* Kiuki
* KLC School of Design
* KPMG
* Kuwait Petroleum International Ltd
* Lee Valley Regional Park Authority
* LexisNexis
* Lloyds
* Lloyds Banking Group
* Lockheed Martin UK-INSYS
* London Borough of Southwark
* London Fertility Centre
* Lorica Consulting Limited
* Loudspeaker/ Lateral Group
* LOVEFiLM
* Lubricants UK Ltd
* Luton Sixth Form College
* Lynn Simpson
* M&G Investments
* Macmillan Cancer Support
* Maconomy
* Maltings Academy
* Man Investments
* Man Investments AG
* Management Sushi
* Marcus Evans
* Martin Robeson Planning Practice
* mbc
* MCS CREATIVE LTD
* Medicines and Healthcare products Regulatory Agency
* Medina High School
* Merton College
* Metadigm
* Metanoia Institute
* Metropolitan Police
* MGPA
* Millbrook Beds Ltd
* Minerva Computer Services
* Modernisation Initiative
* Monarch Airlines
* Monks Walk School
* Mothercare
* Mothercare Uk Limited
* MSA GB Ltd
* Multilingualvacancies.com
* My Mustard
* Mystic Online Media
* NAHT
* Nash Mills Script Exchange
* National Children`s Bureau
* NATS c/o Business Training Partnership
* NCCHTA at University of Southampton
* Network Data Holdings PLC
* Nexus Industries
* Nichols plc
* Nokia UK Ltd
* Non-Violence Foundation Limited
* Norgren
* North Oxfordshire Academy
* Norwich City Football Club
* Oakwood School
* Office Diner
* Office of Jean Lambert MEP
* OHL GROUP LIMITED
* Oil Technics Ltd
* OILspace
* OmniLedger Ltd
* onCore UK
* Optoma Europe Ltd
* Orantez
* Otsuka Pharmaceutical Europe Ltd
* Out of the Blue Print Ltd
* OV Productions
* Owners Direct
* Oxford University Press
* P&O Ferries
* Partnerships for Schools
* PartyGaming Marketing (UK)
* PDSA
* Pentagon IT
* People In Aid
* Perform Media Services Ltd
* PETCHEY HOLDINGS PLC
* PFA Consulting
* Pfizer
* Pfizer Limited
* Phoebe Stewart Marketing
* Portslade Community College
* Powergen / E.ON
* Praxis Limited
* PreScript Communications Ltd
* Princes Trust
* Proactive UK Ltd
* Profile Marketing Services
* Promega
* PruHealth
* PSC Copywriting
* Punchline Media & Events LTD
* QinetiQ
* R P Europe Limited
* R.A.G.S.
* Rainmaker Advertising Ltd
* RDS Networks Ltd
* Reaction Visual Media Limited
* Red Brick Media
* Red Giant Projects Ltd
* Red Letter Days
* Reddot Racing
* RedR UK Ltd
* Reed Learning
* Reed`s School
* RES Group Limited
* Research Now
* RM Education
* RNIB
* Rocketseed
* Roehampton University
* Ronly Holdings Ltd
* Rothamsted Research
* Royal Academy Of Music
* Royal College of Paediatrics and Child Health
* Royal College of Surgeons of England
* RP Europe
* Same World Ltd
* Same World Trading Ltd
* Sandwell and Birmingham Hospitals
* SAPG
* Saxon Industries
* Scarlett & Butler
* Science Photo Library
* SCP Designs
* Selston Arts & Community College
* Serco TTI
* Service Complaints Commissioner
* Sesame
* Sesame Ltd
* Severndroog Castle Building Preservation Trust
* Shazam Entertainment Limited
* Shazam Entertainment Ltd
* Shazam Entertaintment Ltd
* Shine Marketing UK Limited
* Silverfish Media
* Silverfish Production Ltd.
* SIS
* Snap Surveys
* Softek
* SolveIT Enterprises Ltd
* Sort IT.biz Ltd
* Sounds Good Ltd
* South West of England Regional Development Agency
* Southampton City Council
* Southampton Solent University
* Southern Office Refurbishment Ltd
* SPAN
* Specialist Schools and Academies Trust
* Spring Fine Foods
* SR Media Ltd
* ST JOHN FISHER CATHOLIC HIGH SCHOOL
* St Matthew Academy
* Stage Entertainment UK LTD
* Standout
* Sternberg Clarke
* Stevenage 14-19 Partnership
* Stiefel Laboratories
* Stocklin Ltd
* Style Coaching Institute
* Surrey Police
* Swift Image
* Systex Ltd
* Tarragon Solutions Ltd
* Tectura UK
* TeleAdapt
* Teletext Holidays
* Telmanage Limited
* Terrapinn Holdings Limited
* Tesco
* The British Dental Trade Association
* The Camping and Caravanning Club
* The CDCard Company
* The Cheval Group of Serviced Apartments Ltd
* The Entertainer
* The Fabulous Coaching Company
* The Fine Confectionery Company Ltd
* The Gregg & St WInifred`s Schools Trust
* The Grimsby Institute of Higher And Further Education
* The Mobile Music Company
* The Mobile Music Company Ltd
* The MotivAction Group plc
* The National Autistic Society
* The Open University
* The PD Group
* The Reading Agency
* The Scan Team
* The Virtual Office Group
* The Works International
* The Write Technology Ltd
* Thomson Reuters
* TimePlan Education Group Ltd
* TimePlan Education Ltd
* Tiny Seeds
* TMN Media
* Torch
* Toshiba
* Tourdesign Ltd
* Trust The Process
* Trust The Process Counselling
* TSL Education
* TW Digital Media
* TW Podcasts
* Twyford C of E High School
* UBM live
* UK Association of National Park Authorities
* UNICEF UK
* Unilever
* United Utilities
* University of Hertfordshire
* University of Southampton
* URBAN PUMPKIN
* USPG
* V2 Music Group
* Vertical Systems Ltd
* Video Adz
* VillaCentre Limited
* VINCI PLC
* Virgin Games
* Virgin Unite
* Vocal Limited
* Vokera Limited
* waterwhileaway
* Web Editors Ltd
* Welsh Assembly Government
* West Herts College
* West Nottinghamshire College
* Weston Homes Plc
* Whisper Design Consultants
* Wickes Building Supplies Ltd
* Wroxham Primary School
* WSP Environmental
* X Games LTD
* Yamaha Electronics (UK) Ltd
* Yell.com
* Yorkshire Film Archive
* YouNique Photos
* Youth Sport Trust
* Zurich International School