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Elstree Film Studios - Training Courses - Internet Marketing Training Courses


"Very interesting websites covered and it was nice to have it regularly related to my particular marketing needs. " Stage Entertainment UK LTD..
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Web site visibility, the ease with which potential customers or visitors can find a web site amongst a myriad of competitors, is perhaps the most crucial factor in a sites success. Web visibility is not merely a question of search engine optimisation (SEO), there is a great deal more to it than that, as this training course demonstrates.

In the first instance, this course offers a wide-ranging yet comprehensive overview into the world of Internet Marketing, examining many of the most effective methods for utilising the power of the Internet to conduct successful corporate and business marketing communications and is ideal for those who wish to gain a far greater understanding of the world of online marketing and the opportunities that are available.

Furthermore, this course also teaches a broad understanding of search engine optimisation, focusing on how your choice of keywords and keyphrases have a direct bearing in your search engine rankings. All of the most relevant topics are explored in depth, offering a coherent overview of this complex sphere, demystifying much of the technical jargon in the process.

Subjects examined include: email marketing and banner advertising, search engines and directories, rich media and video marketing, online PR and news, social media and social networking, and pay-per-click advertising, as well as detailing several of the more established and effective techniques utilised by web designers and developers in order to achieve successful search engine optimisation and 'organic' search engine listings, such as:

* Highlighting common web design features which actually harm site visibility.

* Detailing user-friendly and search engine-friendly design alternatives.

* Outlining promotional techniques which do not involve search engine optimisation, but which ultimately enhance search engine rank.

* Explaining when and where to put keywords and phrases to make them count.

* Exposing the myths, misconceptions and half-truths surrounding search engine optimisation, distinguishing between what works, what works well, and what could never work at all.

Many organisations have well-designed and functional sites, but they do not always generate the revenue expected. This course provides an excellent overview of the wealth of Internet Marketing techniques available to online businesses to maximise their online earning potential, as well as explaining the practicalities of how to make your pages more attractive to visitors and search engines alike. The ultimate goal of this course is to ensure that you are realising the greatest potential for your website both now and in the years to come.

"Absolutely brilliant, learnt loads, had plenty of time for discussions and asking questions relevant to our own industry/sites. Feel confident about all the topics discussed and am now hopeful that this will help me with gain a job that requires some internet knowledge in my field. Feel totally energised after the day. Thankyou." Isobel.
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Duration: 1 day.

Location: 21st Century New Media Ltd, Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [Click here for a map]

Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.

Software Versions: All of our Adobe courses include lessons generic to CS3, CS4 and CS5 versions of the Adobe suite: whichever version you use is covered in detail. Our Apple training courses utilise Final Cut Studio HD (also known of as version 3 or FCS 2009).

Equipment: Our fully featured training room includes six top-of-the-range iMac computers configured to work in both Macintosh (OSX) and PC (Windows) modes, ensuring you the maximum familiarity with your chosen operating system.

Accommodation: Details of local accomodation can be found here.

Further assistance: Our FAQ help page contains the answers to many popular questions. Alternatively please call 0844 844 2428 to arrange to speak to our training manager.

"This course opened my eyes to the power of marketing via the internet. It`s made me much more excited about this subject and eager to learn more!" Ruth.
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COURSE CONTENT

Email Marketing

  • Devising and implementing effective email campaigns
  • Principles in designing effective e-mail newsletters
  • HTML Emails - best practices in design and copy for successful HTML and text format emails
  • Legal and ethical constraints on email
  • Purchasing mailing lists - choosing the right partners
  • Building your own mailing lists: auto-responders and subscription services.
  • Opt-in B2C and B2B email lists
  • E-mail campaign measurement and evaluation

Search Engines & Directories

  • What is the difference between a search engine and a directory?
  • What's a spider? Why are they important? How do they work?
  • What Affects Ranking?
  • Things which prevent search indexing
  • Creating effective titles
  • Writing captivating descriptions
  • Doorway pages, site maps, landing pages
  • Analysis of your competition
  • Submission to directories

Pay per click advertising

  • Advantages and disadvantages of pay-per-click
  • An overview of Google Adwords
  • Choosing keywords

Banner Advertising

  • Where and when is a banner effective?
  • Types of banners: names and dimensions
  • Animated or static banners?
  • Designing an effective banner - best practices
  • Pop-ups - when and when not to use
  • Video banners and Flash Video adverts

Rich Media and Video Marketing

  • The power of video - effective marketing techniques
  • YouTube, Dailymotion, Google Video
  • Video formats, sizes and software tools
  • Special techniques: video interviews, video people
  • Podcasting, Vodcasting and RSS

Online PR & News

  • Press releases - syndicating your press releases and articles
  • Press release topics: new product launches and updates
  • Distributing your news: online distribution services
  • RSS - the power of syndication and automation

Affiliate marketing

  • Setting up Affiliate marketing on your site
  • Distributing your Affiliate feeds: online distribution services
  • RSS - the power of syndication and automation

Social Networking Marketing

  • The power and popularity of social networking sites
  • Facebook, MySpace, LinkedIn, Ecademy, NING
  • Free and paid for advertising opportunities
  • Applications and add-ons - third party scripting

Conclusion and Questions





5-15% discount if you book for more than one delegate!
Further discounts are available when booking multiple courses.
Click here for more information on our discounts.

Internet Marketing Training Courses
Date Days Total (Excl VAT)  
February 2012
20/2/12 1 250
April 2012
30/4/12 1 250


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Clients

No joke ... but we have taught (in many cases, more than once) to all of these companies:

(Click here to see some testimonials as well)

* Accolade Publishing
* Ace4Training
* Active Silicon
* Ambassador Theatre Group
* Amerex
* Amethyst Risk Management Ltd.
* Anorak London
* Antoni Film
* AQA
* Arity Limited
* Association for Project Management
* Aston Taylor Ltd
* aura
* Award Learning Services Ltd
* Aztec Marketing
* Bechtel
* Boltblue
* Bournemouth University
* British Dental Trade Association
* British Medical Journal
* C&C Technology Consulting
* Cannes Lions
* Cardinal Pole School
* Chingford Foundation School
* Chroland Associates Ltd
* CIMA
* City Interactive Media
* Claire Lobel Design
* Cognac Uk
* Community Security Trust
* Concern Worldwide
* Copenhagen International School
* Corporation of Lloyd`s
* Crystalblue Solutions
* Dare Digital
* David Richards Limited
* DBT
* Denbigh School
* Designs on the Web Ltd.
* Discovery Communications Europe Ltd
* Discovery Communications Ltd
* DMG World Media
* Dog Store
* East and North Hertfordshire NHS Trust
* Elsevier Ltd
* Europa Components
* Event Merchandising Ltd
* F-Secure UK Ltd
* FERN
* Findaplaceabroad.com
* Flixmedia Limited
* FMC
* FMC Ltd
* Freshly Designed
* Giles & Posner Ltd
* Glint Facilities
* grandPA Ltd
* Grass Roots Ltd
* Hachette Children`s Books
* Harrow College
* Hasbro
* Hays
* Health Protection Agency
* Hertfordshire County Council
* Hertfordshire Partnership NHS Foundation Trust
* Holland Park School
* i-2-k
* Impact Marcom
* Indigo
* Inspired Gaming Group
* Interdirect Ltd
* ITFC
* J.A.Steel and Son Ltd
* John Fleming
* JollofTutors
* Jumbo Games
* Keziah Design Ltd
* KLC School of Design
* KPMG
* Kuwait Petroleum International Ltd
* LexisNexis
* Lloyds Banking Group
* Lockheed Martin UK-INSYS
* London Fertility Centre
* Loudspeaker/ Lateral Group
* Lubricants UK Ltd
* Luton Sixth Form College
* Lynn Simpson
* M&G Investments
* Macmillan Cancer Support
* Maconomy
* Marcus Evans
* mbc
* MCS CREATIVE LTD
* Modernisation Initiative
* Monarch Airlines
* MSA GB Ltd
* Nash Mills Script Exchange
* NATS c/o Business Training Partnership
* NCCHTA at University of Southampton
* Nexus Industries
* Non-Violence Foundation Limited
* Norgren
* Norwich City Football Club
* Office Diner
* OHL GROUP LIMITED
* onCore UK
* Orantez
* Partnerships for Schools
* PDSA
* PFA Consulting
* Pfizer Limited
* Praxis Limited
* PreScript Communications Ltd
* Princes Trust
* Promega
* QinetiQ
* R P Europe Limited
* R.A.G.S.
* RDS Networks Ltd
* Reaction Visual Media Limited
* Red Giant Projects Ltd
* Reddot Racing
* Research Now
* RP Europe
* Severndroog Castle Building Preservation Trust
* Shazam Entertainment Limited
* Shazam Entertainment Ltd
* Silverfish Media
* Snap Surveys
* SolveIT Enterprises Ltd
* Sort IT.biz Ltd
* Southern Office Refurbishment Ltd
* Spring Fine Foods
* SR Media Ltd
* St Matthew Academy
* Stage Entertainment UK LTD
* Stevenage 14-19 Partnership
* Style Coaching Institute
* Swift Image
* Systex Ltd
* Tarragon Solutions Ltd
* Tectura UK
* TeleAdapt
* Teletext Holidays
* Telmanage Limited
* Terrapinn Holdings Limited
* The Camping and Caravanning Club
* The Fine Confectionery Company Ltd
* The Grimsby Institute of Higher And Further Education
* The PD Group
* The Reading Agency
* The Scan Team
* The Virtual Office Group
* The Works International
* Tiny Seeds
* Torch
* Tourdesign Ltd
* TW Podcasts
* Twyford C of E High School
* UBM live
* UK Association of National Park Authorities
* United Utilities
* USPG
* V2 Music Group
* Vertical Systems Ltd
* Video Adz
* Virgin Unite
* Vokera Limited
* waterwhileaway
* West Nottinghamshire College
* Wickes Building Supplies Ltd
* Wroxham Primary School
* WSP Environmental
* X Games LTD
* Yamaha Electronics (UK) Ltd
* Yell.com
* Yorkshire Film Archive
* Youth Sport Trust
* Zurich International School