Elstree Film Studios - Training Courses - Internet Marketing Training Courses
Web site visibility, the ease with which potential customers or visitors can find a web site amongst a myriad of competitors, is perhaps the most crucial factor in a sites success. Web visibility is not merely a question of search engine optimisation (SEO), there is a great deal more to it than that, as this training course demonstrates.
In the first instance, this course offers a wide-ranging yet comprehensive overview into the world of Internet Marketing, examining many of the most effective methods for utilising the power of the Internet to conduct successful corporate and business marketing communications and is ideal for those who wish to gain a far greater understanding of the world of online marketing and the opportunities that are available.
Furthermore, this course also teaches a broad understanding of search engine optimisation, focusing on how your choice of keywords and keyphrases have a direct bearing in your search engine rankings. All of the most relevant topics are explored in depth, offering a coherent overview of this complex sphere, demystifying much of the technical jargon in the process.
Subjects examined include: email marketing and banner advertising, search engines and directories, rich media and video marketing, online PR and news, social media and social networking, and pay-per-click advertising, as well as detailing several of the more established and effective techniques utilised by web designers and developers in order to achieve successful search engine optimisation and 'organic' search engine listings, such as:
* Highlighting common web design features which actually harm site visibility.
* Detailing user-friendly and search engine-friendly design alternatives.
* Outlining promotional techniques which do not involve search engine optimisation, but which ultimately enhance search engine rank.
* Explaining when and where to put keywords and phrases to make them count.
* Exposing the myths, misconceptions and half-truths surrounding search engine optimisation, distinguishing between what works, what works well, and what could never work at all.
Many organisations have well-designed and functional sites, but they do not always generate the revenue expected. This course provides an excellent overview of the wealth of Internet Marketing techniques available to online businesses to maximise their online earning potential, as well as explaining the practicalities of how to make your pages more attractive to visitors and search engines alike. The ultimate goal of this course is to ensure that you are realising the greatest potential for your website both now and in the years to come.
Duration: 1 day.
Location: 21st Century New Media Ltd, Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Software Versions: All of our Adobe courses include lessons generic to CS3, CS4 and CS5 versions of the Adobe suite: whichever version you use is covered in detail. Our Apple training courses utilise Final Cut Studio HD (also known of as version 3 or FCS 2009).
Equipment: Our fully featured training room includes six top-of-the-range iMac computers configured to work in both Macintosh (OSX) and PC (Windows) modes, ensuring you the maximum familiarity with your chosen operating system.
Accommodation: Details of local accomodation can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
Email Marketing
- Devising and implementing effective email campaigns
- Principles in designing effective e-mail newsletters
- HTML Emails - best practices in design and copy for successful HTML and text format emails
- Legal and ethical constraints on email
- Purchasing mailing lists - choosing the right partners
- Building your own mailing lists: auto-responders and subscription services.
- Opt-in B2C and B2B email lists
- E-mail campaign measurement and evaluation
Search Engines & Directories
- What is the difference between a search engine and a directory?
- What's a spider? Why are they important? How do they work?
- What Affects Ranking?
- Things which prevent search indexing
- Creating effective titles
- Writing captivating descriptions
- Doorway pages, site maps, landing pages
- Analysis of your competition
- Submission to directories
Pay per click advertising
- Advantages and disadvantages of pay-per-click
- An overview of Google Adwords
- Choosing keywords
Banner Advertising
- Where and when is a banner effective?
- Types of banners: names and dimensions
- Animated or static banners?
- Designing an effective banner - best practices
- Pop-ups - when and when not to use
- Video banners and Flash Video adverts
Rich Media and Video Marketing
- The power of video - effective marketing techniques
- YouTube, Dailymotion, Google Video
- Video formats, sizes and software tools
- Special techniques: video interviews, video people
- Podcasting, Vodcasting and RSS
Online PR & News
- Press releases - syndicating your press releases and articles
- Press release topics: new product launches and updates
- Distributing your news: online distribution services
- RSS - the power of syndication and automation
Affiliate marketing
- Setting up Affiliate marketing on your site
- Distributing your Affiliate feeds: online distribution services
- RSS - the power of syndication and automation
Social Networking Marketing
- The power and popularity of social networking sites
- Facebook, MySpace, LinkedIn, Ecademy, NING
- Free and paid for advertising opportunities
- Applications and add-ons - third party scripting
Conclusion and Questions
