Elstree Film Studios - Training Courses - HTML Email Newsletters
Email newsletters and HTML emails are a fantastic way to communicate with your audience - be they subscribers, customers or clients. They offer a low cost and potentially high yield method of promotional marketing, with exact monitoring built in allowing you to track your return on investment. However, the art of creating both visually attractive and promotionally successful HTML emails (which display correctly in all mail clients) can be a tricky skill to master. In this field particularly, specialist knowledge is required to learn the best way of creating and distributing HTML emails effectively. That is where our HTML Email Introduction training course comes in.
During this course you will learn how to create superb HTML newletters, using raw HTML code, graphics and text that are both engaging and conform to all of the main requirements for successful email marketing. We discuss methods of creation, the pro's and cons of various technologies and approaches, the actual creation of the HTML email, and various methods by which you can use this versatile email marketing format to advertise your companies products and services effectively and achieve many successful campaigns.
Duration: 1 day.
Location: 21st Century New Media Ltd (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Courseware: The book which accompanies this course is posted to you upon payment confirmation.
Accommodation & Transport: Details of local accomodation and transport can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
HTML Email - what does and does not work and why
- HTML - common tags and their usage
- Graphics - optimal sizes and uploading
- Forms - pros and cons
- CSS - pros and cons
- Flash and animated GIFs
- Frames and iFrames
- JavaScript
- Ajax
- Best methods and practices
Creating an HTML Email Newsletter
- Using Notepad and Dreamweaver
- Layout styles: 1, 2 and 3 column layouts
- Optimal sizes and dimensions
- Banners, headers and footers
- Text VS HTML formats
- Graphics and how to link them
- Hyperlinks
- Animation
- Coding an HTML Email Newsletter
Marketing with HTML Email Newsletters
- Uploading your design
- Setting up an email campaign
- Creating a mailing list
- Managing subscribers
- Scheduling email & when to send
- Sending email
- Email tracking techniques: click-through's, bounces & reports
- Anti-spam techniques - how to avoid being marked as spam
- Microsoft Outlook: pros and cons
