Elstree Film Studios - Training Courses - Google Adwords
Google AdWords has become an essential element of any online marketing strategy - a true marketing phenomenon. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own webpage, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.
Despite the fact that Google have made AdWords easy to manage, the right start is essential and the correct interpretation of initial results imperative. With a clear list of dos and don'ts, you will learn some of the tips and tricks used by professionals before throwing away revenue on campaigns which will not drive traffic, let alone sales.
This one day intensive workshop provides step-by-step instructions for those wishing to set up and maintain a simple Google AdWords campaign. We will cover choosing keywords, writing effective ad text, targeting locations & the importance of the right landing page. If you want to reach more people looking for your product or service, gain full control of your own advertising budget and you would like to learn how to create and edit your Google Adverts quickly and with the minimum of fuss and maximum impact, this course is for you.
This course is ideal for those seeking a solid understanding of Google Adwords. For further advanced training, please see our Advanced Google Adwords Training Course.
Duration: 1 day.
Prerequisites: You should have an understanding of internet terminology and have a business in mind to promote. You will need a credit card, VAT number (if applicable) and a live website or webpage to market.
Location: 21st Century New Media Ltd (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Courseware: The book which accompanies this course is posted to you upon payment confirmation.
Accommodation & Transport: Details of local accomodation and transport can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
BACKGROUND
- Google overview & Adwords history
- Search & Content Network
- Organic vs. sponsored links
SET UP
- Creating up your account
- Billing cycle, payment options
- Daily budget & Maximum CPC
AUDIENCE
- Language & Country
- Region & City
- Customised
STRUCTURE
- Set up & edit account
- Campaign settings
- Ad groups
POLICIES
- Editorial Policy
- Product & Link Policy
- Trademarks & copyrights policy
THE REAL DEAL
- Keywords
- Ad Text
- Landing Pages
TOOLS
- Keyword help
- The Traffic Estimator
- Ads Diagnostic Tool
SUMMARY & QUESTIONS
