Elstree Film Studios - Training Courses - Google Adwords
Google AdWords has become an essential element of any online marketing strategy, a true marketing phenomenon. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own webpage, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.
As simple as Google have made AdWords to manage, the sheer volume of businesses competing for prime keyword slots can be overwhelming, and with many employing in-house marketers to craft, price and place their advertisements the competition is now so fierce that it is imperative to learn some of the tips and tricks used by professionals before throwing away revenue on campaigns which will not drive traffic, let alone sales. Despite the fact that Google have made AdWords easy to manage, the right start is essential and the correct interpretation of initial results is imperative but armed with a clear list of dos and don'ts and some tips learned from the professionals you can revolutionise your marketing ROI.
This one day intensive workshop provides step-by-step instructions for those who have responsibility on a day to day basis for maintaining extensive Google AdWords campaigns. It will be of particular benefit to those who took over an existing account mid-campaign or for Marketing Managers who need an overview of the process. As well as a whistle-stop tour of the basics and a health check on your current activity, we will offer some handy insider tips known by relatively few AdWords users helping you increase your sales or reduce your costs; sometimes both.
Duration: 1 day.
Prerequisites: You should have an understanding of internet terminology and have a business in mind to promote. You will need a credit card, VAT number (if applicable) and a live website or webpage to market.
Location: 21st Century New Media Ltd, Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Software Versions: All of our Adobe courses include lessons generic to CS3, CS4 and CS5 versions of the Adobe suite: whichever version you use is covered in detail. Our Apple training courses utilise Final Cut Studio HD (also known of as version 3 or FCS 2009).
Equipment: Our fully featured training room includes six top-of-the-range iMac computers configured to work in both Macintosh (OSX) and PC (Windows) modes, ensuring you the maximum familiarity with your chosen operating system.
Accommodation: Details of local accomodation can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
BACKGROUND
- Google overview & AdWords history
- Identify strengths of current activity
- Establish goals & timeframe
SETTINGS
- Search, partners, content, placement
- Rotation & ad serving
- Daily budget & Maximum CPC
- Language & Location
THE REAL DEAL
- Keywords
- Ad Text
- Landing Pages
KEYWORD TYPES
- Broad, phrase, exact
- Negative keywords
- Typos, plurals & combinations
AD TEXT
- Dynamic Keywords
- Creative content
- Testing & refining
TOOLS
- Keyword tool
- Website optimiser
- Ads Diagnostic Tool
MAXIMISE CTR
- Content network
- Tight ad groups
- Focus on position
ANALYTICS & CONVERSIONS
- Data analysis
- Reporting
- KPI strategy
