Elstree Film Studios - Training Courses - Advanced Google Adwords
Google AdWords has become an essential element of any online marketing strategy - a true marketing phenomenon. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own webpage, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.
As simple as Google have made AdWords to manage, the sheer volume of businesses competing for prime keyword slots can be overwhelming, and with many employing in-house marketers to craft, price and place their advertisements the competition is now so fierce that it is imperative to learn some of the tips and tricks used by professionals before throwing away revenue on campaigns which will not drive traffic, let alone sales.
This one day intensive workshop provides step-by-step instructions for those who have responsibility on a day to day basis for maintaining extensive Google AdWords campaigns. It will be of particular benefit to those who took over an existing account mid-campaign or for Marketing Managers who need an overview of the process. As well as a whistle-stop tour of the basics and a health check on your current activity, we will offer some handy insider tips known by relatively few AdWords users helping you increase your sales or reduce your costs; sometimes both.
Also see our Google Adwords Introduction Training Course if you are just starting out.
Duration: 1 day.
Prerequisites: Delegates should have an understanding of internet terminology and an existing Adwords campaign with enabled Analytics.
Location: 21st Century New Media Ltd (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [
Click here for a map]
Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.
Courseware: The book which accompanies this course is posted to you upon payment confirmation.
Accommodation & Transport: Details of local accomodation and transport can be found
here.
Further assistance: Our
FAQ help page contains the answers to many popular questions. Alternatively please call
0844 844 2428 to arrange to speak to our training manager.
COURSE CONTENT
OVERVIEW CURRENT POSITION
- Analyse 3 month history
- Reassess expectations
- Establish goals
KEYWORDS TYPES
- Phrase vs. exact
- Negative is positive
- Typos & combinations
TIGHTER AD GROUPS
- Segment audience
- One month analysis
- Test, test & test again
BETTER AD TEXT
- Testimonials
- Keywords in title
- Optimise better performance
MAXIMISE CTR
- Content network
- Trim keywords
- Long tail keywords
ANALYTICS ANALYSIS
- Bounce rate
- Conversion tracking
- Visitor behaviour
SUMMARY & QUESTIONS
