Tel: 0844 844 2428

Clients

No joke ... but we have taught (in many cases, more than once) to all of these companies:

(Click here to see some testimonials as well)

* Accolade Publishing
* Ace4Training
* ACS-APT Computer Systems Ltd
* Active Silicon
* Active Solutions Europe Ltd
* Allied Manufacturing
* American Express Travel
* Arity Limited
* aura
* BCIM London South Bank University
* BE Aerospace UK Ltd
* Bechtel
* Bechtel Ltd
* Biggerfish Design
* Bio-Rad Laboratories Ltd
* Boltblue
* Bond Hotel
* Bourne Leisure Ltd
* BP
* BPP Learning Media
* Brasher Leisure Ltd T/A Sweatshop
* Brunel University
* BskyB
* Building Research Establishment Ltd
* CADinteractive
* Castle Computing Services Ltd
* Chroland Associates Ltd
* CIMA
* City Interactive Media
* Comet Group
* Community Server Ltd
* Concep Group Limited
* Concern Worldwide
* Control Techniques
* Copenhagen International School
* Crystalblue Solutions
* Cultoon Television Limited
* Customer Interaction
* David Richards Limited
* DBT
* Defaqto Ltd.
* dept of economics, maths & stats
* Discovery Communications Europe Ltd
* Discovery Communications Ltd
* DMG World Media
* Dubai College
* Dubai Heaven On Earth
* EDCTP-EEIG
* Enterprise Insight
* Europa Components
* Families for Children
* Findaplaceabroad.com
* FIRA International Ltd
* FL1 Solutions
* Foremost Curreny Group
* GE HEALTHCARE
* Giles & Posner Ltd
* Glint Facilities
* Global Beach
* H Bauer Publishing
* Harley Cosmetic Consultancy Ltd
* Harrow College
* Healthcare Education Services
* Hertfordshire County Council
* Hertfordshire Partnership NHS Foundation Trust
* Holland Park School
* HP Foods Ltd
* HWTMA
* I Want One Of Those.com
* Inspired Gaming Group
* International Greetings
* International University Link
* ISA Retail
* ITV
* Jog Ltd
* JollofTutors
* JWT London
* Kent County Council
* kerbsideprophet.com
* Keziah Design Ltd
* KLC School of Design
* Lee Valley Regional Park Authority
* Lehmann Communications
* London Fertility Centre
* Loudspeaker/ Lateral Group
* Man Investments
* Man Investments AG
* MCS Creative Ltd
* Medina High School
* Merton College
* Minerva Computer Services
* Mining Communications Ltd
* MOD, DASA(CS0)
* Modernisation Initiative
* Monarch Airlines
* Monks Walk School
* Mothercare
* Mothercare Uk Limited
* NATS c/o Business Training Partnership
* Network Data Holdings PLC
* Nichols Plc
* Nokia UK Ltd
* North Yorkshire Police
* Norwich City Football Club
* OHL GROUP LIMITED
* Oil Technics Ltd
* OmniLedger Ltd
* onezerosix
* Orantez
* OV Productions
* Oxford University Press
* P&O Ferries
* PartyGaming Marketing (UK)
* PFA Consulting
* Pfizer Limited
* Platform Sales & Hire Ltd
* Powergen / E.ON
* PreScript Communications Ltd
* R P Europe Limited
* Reed Learning
* Reed`s School
* Research Now
* RNIB
* Rocketseed
* Rothamsted Research
* Royal Academy Of Music
* RP Europe
* Sandwell and Birmingham Hospitals
* Saxon Industries
* Serco TTI
* Sesame
* Sesame Ltd
* Severndroog Castle Building Preservation Trust
* Something Graphic Ltd
* Sort IT.biz Ltd
* south kent college
* South West of England Regional Development Agency
* Southampton City Council
* Southampton Solent University
* St Matthew Academy
* Standout
* Stiefel Laboratories
* Stoke-on-Trent City Council
* Systex Ltd
* Tectura UK
* Tesco
* The Deeping School
* The Mobile Music Company
* The Mobile Music Company Ltd
* the National Deaf Children`s Society
* TMN Media
* Toshiba
* Tourdesign Ltd
* Twyford C of E High School
* United Utilities
* University of Hertfordshire
* University of Southampton
* V2 Music Group
* VillaCentre Limited
* Vocal Limited
* Vokera Limited
* Yamaha Electronics (UK) Ltd
* YouNique Photos

We are listed with


More >>>

A Few Testimonials


"Thankyou for making a frightening prospect easier and understandable."

David, Jog Limited.

"I really had an insight into web designing especially on the introduction of CSS to me. It was very fruitful and I hope to continue when I get back home."

John, ECOWAS Court Of Justice.

"Thorough, enjoyable and informative. A very worthwhile course!"

Ash, Concern Worldwide.

See more testimonials >>>

Elstree Film Studios - Advanced Google Adwords - Scheduled Courses









"Great course. I have a lot to take back with me and would definitely be interested in a follow-up." Oxford University Press.

Also see our Google Adwords Introduction Training Course if you are just starting out.

Google AdWords has become an essential element of any online marketing strategy - a true marketing phenomenon. Offering a unique way to reach people who are actively searching for related information about your products and services online, and sending targeted visitors directly to your own webpage, when used correctly Google AdWords provides one of the most cost effective advertising methods available for businesses of any size online.

As simple as Google have made AdWords to manage, the sheer volume of businesses competing for prime keyword slots can be overwhelming, and with many employing in-house marketers to craft, price and place their advertisements the competition is now so fierce that it is imperative to learn some of the tips and tricks used by professionals before throwing away revenue on campaigns which will not drive traffic, let alone sales.

This one day intensive workshop provides step-by-step instructions for those who have responsibility on a day to day basis for maintaining extensive Google AdWords campaigns. It will be of particular benefit to those who took over an existing account mid-campaign or for Marketing Managers who need an overview of the process. As well as a whistlestop tour of the basics and a health check on your current activity, we will offer some handy insider tips known by relatively few AdWords users helping you increase your sales or reduce your costs; sometimes both.

"A thought provoking medley of ideas which I expect to be very useful in vastly improving our Pay Per Click Advertising." Defaqto Ltd.


Duration:1 day.

Location: 21st Century New Media (Production Offices), Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire WD6 1JG. [MAP]

Prerequisites: You should have an understanding of internet terminology and an existing Adwords campaign with enabled Analytics.



COURSE CONTENT

OVERVIEW CURRENT POSITION

  • Analyse 3 month history
  • Reassess expectations
  • Establish goals

KEYWORDS TYPES

  • Phrase vs. exact
  • Negative is positive
  • Typos & combinations

TIGHTER AD GROUPS

  • Segment audience
  • One month analysis
  • Test, test & test again

BETTER AD TEXT

  • Testimonials
  • Keywords in title
  • Optimise better performance

MAXIMISE CTR

  • Content network
  • Trim keywords
  • Long tail keywords

ANALYTICS ANALYSIS

  • Bounce rate
  • Conversion tracking
  • Visitor behaviour

SUMMARY & QUESTIONS



5-20% discount if you book for more than one delegate!
Further discounts are available when booking multiple courses,
Please call and arrange to speak to our training secretary
on 0844 844 2428.

Google Adwords Training Courses
Date Days Total (Excl VAT)  
June 2008
11/6/08 1 250
July 2008
16/7/08 1 250
August 2008
20/8/08 1 250


Email Notifications
If you cannot make any of the dates above, you can also register with us to be notified when future courses in this subject are planned by filling in the following form.

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