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Search Engines Training CD

This Virtual Training Company tutorial is perfect for those who are new to search engines and the Internet, and those who get frustrated when searching and would like a better way to find exciting new information. Author Kathy Evans will help you become more efficient in your searches. She begins by introducing you to directories and search engines, helping you learn to develop a search strategy. She will familiarize you with AltaVista and Google and help you customize your browser.


Overview
Introduction
Quick Tour of the Web
Directories
Search Engines
What are Meta Search Engines
Subject and Links Pages
Open Directory Project
AltaVista
Evaluating Pages
Family Filter
Why can t I find what I want?

Directories
How Directories Work
Finding Information with a Directory
Finding Information with Yahoo && Looksmart
Searching a Directory (1)
Searching a Directory (2)

Search Engines
How Search Engines Work (1)
How Search Engines Work (2)
Finding Information with Search Engines (1)
Finding Information with Search Engines (2)
Finding Information with Search Engines (3)
The Invisible Web
Resources for the Invisible Web
When to use the Invisible Web
Finding Information on Invisible Web
Finding an ATM Machine on the Invisible Web
Find a Flight to Paris on the Invisible Web

Optimize your Search
Define A Search Strategy
Which Service should I Use
Fine Tune your Keywords
Search Engine or Directory
Useful Resources
Searching for FTP Resources
Downloading FTP Files
Resources for Anonymous FTP Sites

Other Areas to Search
Introduction to News Groups
Wide Area Information System
Using Gopher to Search
Search Options
Finding Tickets
Using a Cluster Search
Finding Exchange Rates

Boolean Operators
Introduction to Boolean Operators
Boolean Searching (1)
Boolean Searching (2)
Introduction to Grouping Operators
Using Grouping Operators
Stop Words
Natural Language Search
Concept Searching

Phase Operators && Proximity Searching
introduction to Phrase Operators
Phrase Operators in Action
Proximity Operators
Combining Phrase and Proximity
Proximity Searches in Lycos
Proximity Searches in AltaVista
Required && Excluded Terms
Using Wild Cards to Search
Using Word Stemming
More on Word Stemming

Required && Excluded Terms
Using - and + Symbols (1)
Using - and + Symbols (2)
Introduction to Field Searching
Field Searching in Action
Restrictions on Results

Advanced Searching && Algorithms
Introduction to Advanced Web Searching
Using Advanced Search
More on Advanced Searching Techniques
Search Engine Syntax
Search Engine Syntax (2)
How Search Engines Rank Pages (1)
How Search Engines Rank Pages (2)
How Successful is Ranking

Problem Solving
How to deal with Problems (1)
How to deal with Problems (2)
Dealing with Errors
Using cached for Missing Pages
Resources for helping find missing pages
Reporting Broken Links

Customizing your Browser
Working with your Browser
Book marking Searches
Using the Browsers built in Search
Introduction to a Key Sites Library
Organising and adding Key Sites

Useful Resources
Using Copernic
Searching Newsgroups (1)
Searching Newsgroups (2)
Advanced Newsgroup Searching
Searching Serve Lists (1)
Searching Serve Lists (2)
International Language Searches
Resources for International Search Engines
Specialized Information Sites
Resources for Education
Searching for People
Searching your Ancestry

AltaVista
AltaVista s Settings
Filtering AltaVista s results
In-depth look at AltaVista s Tools
AltaVista Search Facilities
AltaVista s Search Assistant
AltaVista s International Sites

Google
Setting Google s Preferences
Searching with Google
Advanced Searching with Google
Web Resources for the Search Engines
Technical Resources for Search Engines
Using the Search Engine Resource Sites

Fast Search
Introduction to Fast Search
Customize Fast Search Settings
Basic Fast Search
Advanced Fast Search
Introduction to Highway 61
Searching with Highway 61

Optimizing your own Site
Introduction to optimising your own site
Choosing your Keywords
Resources to help rank your site
Introduction to Word tracker
Analysing your Keywords with Word Tracker
Using the Internet Keyword Finder
Using Gotos Keyword Inventory
Using Bruce Clays Optimisation Tools

Meta Tags
Introduction to Meta Tags
Writing Meta Keyword Tags
Writing Meta Description Tags
Optimizing your Meta Tags
Keyword Prominence in your Page
How to use your Keywords in Tables
Keywords in the Alt and Link Text
Adding Keywords to your Title Tag
Keywords in other Tags
Adding your Keywords in the Text
Summary for Optimizing for Robots

Keyword Density
Introduction
Keyword Frequency Counter
Density Analysis
Customized Analysis

Submitting your Site
Where to Submit your Site
Submitting to AltaVista
Submitting to Inktomi
Submitting to the Smaller Engines
Introduction to Submitting to Directories
Submitting to Dmoz (Open Directory)
Automated Submission Tools
Using the Top Dog Submission Tool

Ranking
Links popularity
Beware of FFA pages
How Popular are You?
Tips for Using a Frameset
Hidden Text Links
Check to see if you are Listed
Pay for Listings
Buying a Number 1 Listing
Pay per Click Listings

Advanced Optimization
Spamming the Search Engines
What are Doorway Pages
Using a Page Generator
Cloaking and IP Delivery

Click here to find out more about the Search Engines Training CD


Clients

No joke ... but we have taught (in many cases, more than once) to all of these companies:

(Click here to see some testimonials as well)

* Accolade Publishing
* Ace4Training
* Active Silicon
* Ambassador Theatre Group
* Amerex
* Amethyst Risk Management Ltd.
* Anorak London
* Antoni Film
* AQA
* Arity Limited
* Association for Project Management
* Aston Taylor Ltd
* aura
* Award Learning Services Ltd
* Aztec Marketing
* Bechtel
* Boltblue
* Bournemouth University
* British Dental Trade Association
* British Medical Journal
* C&C Technology Consulting
* Cannes Lions
* Cardinal Pole School
* Chingford Foundation School
* Chroland Associates Ltd
* CIMA
* City Interactive Media
* Claire Lobel Design
* Cognac Uk
* Community Security Trust
* Concern Worldwide
* Copenhagen International School
* Corporation of Lloyd`s
* Crystalblue Solutions
* Dare Digital
* David Richards Limited
* DBT
* Denbigh School
* Designs on the Web Ltd.
* Discovery Communications Europe Ltd
* Discovery Communications Ltd
* DMG World Media
* Dog Store
* East and North Hertfordshire NHS Trust
* Elsevier Ltd
* Europa Components
* Event Merchandising Ltd
* F-Secure UK Ltd
* FERN
* Findaplaceabroad.com
* Flixmedia Limited
* FMC
* FMC Ltd
* Freshly Designed
* Giles & Posner Ltd
* Glint Facilities
* grandPA Ltd
* Grass Roots Ltd
* Hachette Children`s Books
* Harrow College
* Hasbro
* Hays
* Health Protection Agency
* Hertfordshire County Council
* Hertfordshire Partnership NHS Foundation Trust
* Holland Park School
* i-2-k
* Impact Marcom
* Indigo
* Inspired Gaming Group
* Interdirect Ltd
* ITFC
* J.A.Steel and Son Ltd
* John Fleming
* JollofTutors
* Jumbo Games
* Keziah Design Ltd
* KLC School of Design
* KPMG
* Kuwait Petroleum International Ltd
* LexisNexis
* Lloyds Banking Group
* Lockheed Martin UK-INSYS
* London Fertility Centre
* Loudspeaker/ Lateral Group
* Lubricants UK Ltd
* Luton Sixth Form College
* Lynn Simpson
* M&G Investments
* Macmillan Cancer Support
* Maconomy
* Marcus Evans
* mbc
* MCS CREATIVE LTD
* Modernisation Initiative
* Monarch Airlines
* MSA GB Ltd
* Nash Mills Script Exchange
* NATS c/o Business Training Partnership
* NCCHTA at University of Southampton
* Nexus Industries
* Non-Violence Foundation Limited
* Norgren
* Norwich City Football Club
* Office Diner
* OHL GROUP LIMITED
* onCore UK
* Orantez
* Partnerships for Schools
* PDSA
* PFA Consulting
* Pfizer Limited
* Praxis Limited
* PreScript Communications Ltd
* Princes Trust
* Promega
* QinetiQ
* R P Europe Limited
* R.A.G.S.
* RDS Networks Ltd
* Reaction Visual Media Limited
* Red Giant Projects Ltd
* Reddot Racing
* Research Now
* RP Europe
* Severndroog Castle Building Preservation Trust
* Shazam Entertainment Limited
* Shazam Entertainment Ltd
* Silverfish Media
* Snap Surveys
* SolveIT Enterprises Ltd
* Sort IT.biz Ltd
* Southern Office Refurbishment Ltd
* Spring Fine Foods
* SR Media Ltd
* St Matthew Academy
* Stage Entertainment UK LTD
* Stevenage 14-19 Partnership
* Style Coaching Institute
* Swift Image
* Systex Ltd
* Tarragon Solutions Ltd
* Tectura UK
* TeleAdapt
* Teletext Holidays
* Telmanage Limited
* Terrapinn Holdings Limited
* The Camping and Caravanning Club
* The Fine Confectionery Company Ltd
* The Grimsby Institute of Higher And Further Education
* The PD Group
* The Reading Agency
* The Scan Team
* The Virtual Office Group
* The Works International
* Tiny Seeds
* Torch
* Tourdesign Ltd
* TW Podcasts
* Twyford C of E High School
* UBM live
* UK Association of National Park Authorities
* United Utilities
* USPG
* V2 Music Group
* Vertical Systems Ltd
* Video Adz
* Virgin Unite
* Vokera Limited
* waterwhileaway
* West Nottinghamshire College
* Wickes Building Supplies Ltd
* Wroxham Primary School
* WSP Environmental
* X Games LTD
* Yamaha Electronics (UK) Ltd
* Yell.com
* Yorkshire Film Archive
* Youth Sport Trust
* Zurich International School